ABOUT THIS EPISODE
On this episode of Checking In we speak to Rosie Bagley, Director of Marketing Communications at Hyatt. We explore what makes an effective hotel marketing strategy – from balancing the identity of individual properties with the strength of a global brand, to understanding audiences, and ensuring a strong, cohesive approach between operations and marketing. We also discuss the importance of storytelling in communicating the guest experience, how changing search behaviours and AI are reshaping hotel discovery, and what independent hotels can learn from the approach of a major international group.
This episode is sponsored by Scheidt & Bachmann Parking Solutions - a scalable, AI-powered cloud platform solution for modern parking management. The solution enables centralized control of all parking operations through a single dashboard and is complemented by features such as online reservations, digital payment options, and self-service portals. Thanks to open interfaces, mobility providers can be easily integrated. Operators benefit from greater transparency, flexibility, and efficiency, while drivers enjoy a seamless and modern parking experience.
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English
United Kingdom
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