ABOUT THIS PODCAST 🔗
Changing Channels uncovers what it takes to get the next generation of technology to market. Join Larry Walsh, chief analyst and CEO of Channelnomics, for candid conversations with thought leaders, channel chiefs, and partner executives sharing actionable insights, best practices, and lessons learned in a channel that’s constantly changing. Each episode provides expert go-to-market guidance for enhanced performance in the channel.
Hosts:
Update frequency:
every 21 days
Average audio length:
28 minutes
Guest interviews
Has sponsors
English
United States
147 episodes
since March 14, 2018
episodic
LATEST EPISODE 🔗
Vendors readily admit they need partners to cover the total addressable market and service their mutual customers. However, they often don't know what actually motivates partners, how they operate, their economic needs, or their expectations of vendors. Scott Goree, a veteran channel leader, discov…
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PREVIOUS EPISODES 🔗
As monday.com expands beyond project management into CRM, service, development, and AI, its channel strategy is evolving with it. Partners are taking on broader roles in consulting, implementation, specialization, and helping customers turn AI into business outcomes. Sarit Chalamish, head of strate…
The technology market is shifting from transactional sales toward recurring, consumption-based, and platform models, forcing vendors and partners to pay far more attention to what happens after the deal closes. In this episode of Changing Channels, GoTo channel chief Mike Day joins Larry Walsh to d…
Technology distribution is evolving from transactional product fulfillment into a broader role centered on lifecycle support, multivendor integration, services, and ecosystem orchestration. In this episode of Changing Channels, Larry Walsh speaks with Frank Vitagliano, CEO of the Global Technology …
Artificial intelligence is compelling managed service providers to rethink where value is created, shifting the opportunity from resale and token margins to advisory services, implementation, optimization, lifecycle management, and measurable business outcomes. As customers look for partners that c…
Hyperscaler marketplaces are rapidly becoming a preferred way for enterprises to buy technology, creating new opportunities for vendors and partners alike. But success requires far more than simply listing products online. New Relic recently surpassed $1 billion in sales through AWS Marketplace, de…
Technology buyers are demanding business outcomes, AI readiness, and measurable value — not just products. To meet those expectations, Lenovo is evolving its channel strategy through Lenovo 360, emphasizing services, lifecycle value, technical enablement, and outcome-based selling.
In this episode…
The managed services market is entering a new phase as MSPs confront rising operational complexity, mounting tool sprawl, margin pressure, and increasing customer demands for automation and efficiency. Platform consolidation, workflow orchestration, and AI-driven operations are reshaping how MSPs s…
The backup and disaster recovery market has long been viewed as mature and saturated, yet shifting economics, evolving cyber threats, and partner fatigue are creating an opening for disruption. New infrastructure capabilities, changing MSP expectations, and rising concerns around vendor “extraction…
Enterprise resource planning systems have long been the operational backbone of businesses, but advances in cloud computing and artificial intelligence are transforming how they are used. AI is turning ERP from a static system of record into a system of intelligence by applying automation, analytic…
Disclaimer: The podcast and artwork embedded on this page are from Larry Walsh, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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