ABOUT THIS PODCAST 🔗
CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
Update frequency:
every 16 days
Average audio length:
54 minutes
Guest interviews
English
United States
193 episodes
since Nov. 11, 2018
episodic
LATEST EPISODE 🔗
Customer education programs in fast-growing companies rarely stall because the content is bad or the tooling is wrong. They stall because the organization around them changes faster than any curriculum can keep up: reorgs, new products, a shifting ICP, a new leader every few quarters. In this episo…
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PREVIOUS EPISODES 🔗
Producing customer education content has never been cheaper, and that’s exactly why making more of it is no longer the answer. The teams pulling ahead are the ones making smarter decisions about what to build, when to show it, and where it should live. In this episode, Adam sits down with Talya Rey…
Customer education doesn’t have a confidence problem. It has a visibility problem wearing a confidence problem’s clothes. Thought Industries’ 2026 State of Customer Learning & AI Report found that 99% of leaders are confident their program influences business outcomes and 72% say they have the …
At most B2B SaaS companies, the customer comes last. Product announces, internal enablement scrambles, marketing drafts, documentation piles on — and the customer-facing material gets slapped together at the end by whoever’s left. Anna-Lena Kress, Senior Learning Experience Designer at quantilope, …
Every Customer Education team eventually hits the same wall: you build something genuinely good, and it quietly dies behind a portal your customers never log into. We call that an engagement problem. It isn't. It's a distribution problem — and most of us are still solving it one channel at a time. …
Most companies handed the internal AI rollout to whoever sits closest to revenue — Sales Enablement or RevOps — and adoption promptly stalled at the login screen. In this episode, Dave reunites with his old Gainsight colleague Eve Kedar, EdD — Revenue Execution Architect at EK Consulting, author of…
In this kickoff to Season 8 of the CELab podcast, host Dave Derington sits down with Anya Eydman to explore a provocative idea: our biggest AI problem in Customer Education isn’t a skills gap or a technology gap - it’s a belief gap. Anya draws on her background in corporate finance, small business …
In this episode of the Customer Education Lab, Georg Gottschalk, VP of Global Education at Acumatica, to unpack what it really takes to build a skill infrastructure around a highly complex ERP platform. Georg traces his journey from early work with SAP and manufacturing optimization, through leader…
In this episode of CELab, Dave Derington sits down with Tim Devine, who built Optro's (formerly AuditBoard) live training program from a solo effort in 2021 into a three-person team running roughly 250 custom training engagements a year. Tim's thesis is deceptively simple and a little provocative: …
In this episode of the Customer Education Lab, Adam Avramescu sits down with Kelly Mullaney, Head of AI Guild at Juniper Square, to unpack how AI is actually changing Customer Education. Kelly traces his journey from tax tech writer at Microsoft, to leading Customer Education at Envestnet, to build…
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