ABOUT THIS PODCAST 🔗
BWS Dialogues is a podcast from Brandwidth Solutions that explores the business topics and challenges our clients face, the opportunities for growth, and how to deploy the art and science of marketing to drive business success. Each episode features conversations with top leaders and problem solvers who share real-world insights, strategies, and best practices. Whether you're navigating complexity or bridging the gap between strategy and results, BWS Dialogues delivers practical perspectives to navigate critical topics and tackle the challenges that matter the most.
Update frequency:
monthly
Average audio length:
36 minutes
Guest interviews
English
United States
9 episodes
since Sept. 25, 2025
episodic
LATEST EPISODE 🔗
On April 2, 2026, the US administration announced pharmaceutical tariffs under Section 232 of the Trade Expansion Act of 1962, which take effect on July 31 for larger companies and on September 29 for all others.
The headline rate is 100%, but the real story lies in the maze of exemptions and reduc…
PREVIOUS EPISODES 🔗
Pharmaceutical sponsors and their contract organizations, such as contract development and manufacturing organizations (CDMOs), need to share a lot of information. But typical data sharing processes are highly manual, during both extraction and ingestion, and thus inefficient and error-prone. So ho…
Your audience is asking questions on the internet. Are you answering them? Search engine optimization (SEO) is one of the best ways to show up for your audience where they are in their buyer journey.
In the AI-era of “Is SEO Dead?” and “What’s the future of search?”, we sat down with Mike MacMillan…
Video is a powerful marketing tool. Yet B2B marketers often struggle to develop a clear strategy for using video. The tactics can feel daunting too. What types of videos should we make? What types of topics best lend themselves to video? What if our staff is nervous about being in front of the came…
Pharmaceutical manufacturing, quality, and supply chain management can all benefit from the wise application of artificial intelligence (AI). But what approach should pharma manufacturers take to harnessing AI in these areas? And what are the risks?
To explore these questions, we sat down with Pat …
B2B science marketing is changing, and yet certain fundamentals remain the same. How should life sciences companies plan and execute their marketing campaigns today? To explore that question, we sat down with Debra Harrsch, CEO of Brandwidth Solutions, and Peter Harrsch, PhD, Brandwidth’s chief sci…
For B2B companies serving customers in the life sciences — in areas such as bio/pharmaceutical CDMO services, diagnostics, life sciences instrumentation, and laboratory software — creating and maintaining an engaging website is a challenging undertaking. Potential customers are smart and highly edu…
The U.S. administration is pushing for the onshoring of pharmaceutical production. But is there a sufficient supply of qualified people to staff expanded bioprocessing operations?
To explore that question, we sit down with Eric Langer, the president and managing partner of BioPlan Associates. For …
On August 16, the administration issued an executive order to fill the Strategic Active Pharmaceutical Ingredients Reserve (SAPIR). The plan begins by stockpiling a six-month supply of 26 critical drugs, with the goal of expanding to a list of 86 essential medicines. What does this mean for pharmac…
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