ABOUT THIS EPISODE
How do you show up in AI answers when there's no keyword to rank for and no click to track?
Vince Nero talks with Dixon Jones — Majestic brand ambassador and CEO of Inlinks and Waikay ("What AI Knows About You") — about measuring and improving how LLMs understand your brand.
They cover topical presence, brand hallucinations, share of voice, and the role of digital PR in the AI era.
⏰ Timestamps:
00:06 — Intro
02:30 — What Waikay means (and why the name matters)
03:08 — Why Waikay didn't copy "rank checking for AI"
05:00 — Knowledge graphs: matching your website to what AI knows
13:51 — Why small, focused brands can still win
15:39 — Keeping your brand message consistent everywhere
21:20 — Why it's so hard to "turn the ship" on legacy AI data
22:05 — Topical presence, explained in depth
26:10 — Bagging prompts into groups and finding coverage gaps
29:00 — The listicle resurgence and why LLMs lean on third parties
30:00 — Why LLMs lack a PageRank-style quality signal
34:26 — Final takeaway: get everyone aligned on one message
🔗 Try Waikay: https://waikay.io
🔗 Inlinks: https://inlinks.com
🔗 Connect with Dixon on LinkedIn: https://www.linkedin.com/in/dixonjones/
🔗 See the whole post: https://www.buzzstream.com/blog/dixon-jones-podcast/
🔗 Check out List IQ, BuzzStream's AI-powered media list building tool for digital PR: https://www.buzzstream.com/listiq/
Like, subscribe, and drop your questions in the comments.
