ABOUT THIS PODCAST 🔗

Update frequency:
weekly
Average audio length:
41 minutes
Guest interviews
Has sponsors
English
United States
117 episodes
since March 21, 2024
episodic

LATEST EPISODE 🔗

A 17-year CNBC producer says 99% of the pitches that hit newsrooms are irrelevant to the person receiving them. Here's how to be in the 1%. Jodi Gralnick spent over 17 years as a producer at CNBC, after time at Bloomberg and in local news. Now she's a media strategist and media trainer at Right L…

SEARCH PAST EPISODES

Search past episodes of BuzzStream Digital PR and Link Building Podcast.

PREVIOUS EPISODES

Most link building still runs on domain authority, and Gaetano DiNardi says the game has completely changed. In this episode of the BuzzStream Podcast, I talk with Gaetano DiNardi, a B2B SaaS marketing advisor who has worked with SEMrush, Gong, Cognism, and many others. We dig into his Search En…
Getting links in the iGaming and Gambling industry is tough, but we have some tips. In this episode of the BuzzStream Podcast, Vince spoke with Lee Mitchell, Senior Digital PR Manager at Reboot, who has spent years in the space. They discuss how UK and US restrictions shape gambling and iGaming c…
Why a tech journalist says you should put the word "crisis" in your subject line, and what he actually wants from PR. On this episode of the BuzzStream Podcast, I'm joined by Jasper Hamill, a tech journalist with almost 20 years of experience whose work has appeared in The Sun, the Daily…
🎙️ Brand has a brand problem. Now that AI is shaping how people see you, you can't afford to ignore it. Mordy Oberstein, head of brand at SE Ranking and Planable, joins Vince to break down what brand actually is (hint: it's not a TV ad), why compounding association beats the big splash, and how he …
🎙️ Digital PR won't get you into AI answers on its own. Here's what actually connects a media placement to being recommended by ChatGPT, Google, and Claude. Ross Hudgens, CEO and founder of Siege Media and author of the new book Generative Engine Optimization: The Definitive Guide to AI SEO, retur…
A white-text-on-white-background site about a fake brand ranked in three days — and got pulled into AI. Old-school SEO is back (for now). Billy Wright, head of AI and marketing innovation at Direct Online Marketing, joins Vince to take a macro look at where marketing is headed — and why marketing …
AI is making it easier than ever to fake an "expert" — which is exactly why real human stories matter more to journalists (and PRs) than ever. In this episode, I'm joined by Edd Dracott, founder of Folc, a boutique agency that finds the real human stories and case studies behind PR and m…
This week Vince sits down with Jasmin Hyde, founding director of Hyde and Seek Communications, a PR agency based in Australia. They cover how AEO and AI visibility are reshaping PR strategy, why case studies are nearly non-negotiable for Australian media, why a phone call still beats an email pitc…
Digital PR campaigns are starting to blend together — the same survey-led indexes and "most Googled X" pieces, over and over. In this episode, Olivia Wiltshire, Head of Digital PR at Brave Bison, makes the case for moving past familiar formats and walks through exactly how her team find…
Disclaimer: The podcast and artwork embedded on this page are from BuzzStream, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.