ABOUT THIS EPISODE
Want your team to sell the way you do, without you having to stand next to them on the shop floor?
In this episode, retail growth coach Sam Chapman explains why your best selling instincts are stuck in your head as a feeling rather than a process, and why that's the real reason your staff can't copy what you do. It's not a hiring problem or a personality problem, and it's far more fixable than most retailers think.
If you've ever watched a member of staff fumble a sale you'd have closed in your sleep, or wondered why a capable team member has been stuck at "fine" for years, this episode shows you where the gap comes from and how to start closing it.
In this episode you'll learn:
- Why your selling instincts can't be copied until they're written down, and why that's nobody's fault
- Why great selling is a set of learnable moves, not a personality trait
- Why this problem affects your longest-serving staff just as much as your newest starter
- Real examples for clothing boutiques, gift shops, jewellery shops, and farm shops or delis
- The most common mistakes retailers make when they try to teach their team to sell, and how to avoid them
Whether you run a boutique, gift shop, jewellery store, farm shop, or homewares business, this episode gives you a simple first step towards a team that sells with your confidence, even when you're not in the room.
Mentioned in this episode:
👥 Selling Like You: How To Get Staff To Sell The Way You Would.
Sam's course for independent retailers, covering how to bring new starters up to speed properly and how to help experienced staff sell with more skill.
👉 Available from 21st Oct Follow @productcoachsam for updates
🔍 Free Retail Store Audit. Want a second opinion on your shop's sales opportunities? Sam offers a free retail store audit, in person or by video.
👉 https://www.samuelchapman.com/retail-store-audit
🤝 Problems Solved: The Monthly Retail Call. Sam's low-cost monthly coaching call for independent retailers who want ongoing support without a big commitment.
