ABOUT THIS EPISODE
Want to get customers spending more per visit without discounting your stock or running any extra marketing?
In this episode, retail growth coach Sam Chapman breaks down the Good, Better, Best pricing model, the same principle behind why you always end up with the medium popcorn at the cinema, and shows independent retailers how to use it to increase average transaction value using products they already stock.
If you've ever wondered how to get customers to naturally spend more without feeling sold to, this episode explains the psychology behind why three options outsell one, and how to start spotting the opportunity in your own shop today.
In this episode you'll learn:
- Why showing a customer one price forces an easy "no", and why three options changes the entire decision
- Why the middle option usually wins, and why that's not an accident
- How to build your own Good, Better, Best tiers using pairings and add-ons you already stock, not new inventory
- Real examples for clothing boutiques, gift shops, jewellery shops, and cafes or delis
- The most common mistakes retailers make when they try this, and how to avoid making it feel like a trick
Whether you run a boutique, gift shop, jewellery store, cafe, or homewares business, this episode gives you a simple way to increase revenue from customers who've already decided to buy from you.
Mentioned in this episode:
📦 Bundle & Sold - Sam's brand new course showing independent retailers exactly how to build and price their own Good, Better, Best offers.
👉 https://samuelchapman.com/bundle-and-sold
🔍 Free Retail Store Audit - Want a second opinion on your shop's sales opportunities? Sam offers a free retail store audit, in person or by video.
👉 https://www.samuelchapman.com/retail-store-audit
🤝 The Retail Growth Partnership - Sam's ongoing coaching programme for established independent retailers ready to grow beyond a plateau. For more information, get in touch at success@samuelchapman.com.
