ABOUT THIS PODCAST 🔗
Beyond the Screen is an “International Entertainment Marketing 101” podcast that explores how films, sports, and music travel across cultures. The project examines how marketing strategies shape global reception, especially when content moves between markets like China and the United States. Through industry insights and case studies, each episode breaks down cultural positioning, audience perception, and distribution tactics.
Hosts:
Update frequency:
every 9 days
Average audio length:
15 minutes
English
United States
6 episodes
since March 24, 2026
episodic
LATEST EPISODE 🔗
After watching A24’s new release, here are some thoughts about the film and A24’s journey.
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PREVIOUS EPISODES 🔗
Why do some Chinese dramas go viral overseas… while others fail to connect?
In this episode, we break down the real logic behind global storytelling — from Southeast Asia’s diverse audience preferences to case studies like 长月烬明.
Drawing from firsthand experience in TikTok short drama production, th…
This episode explores how U.S. films build awareness in China through cultural participation rather than traditional promotion.
Through case studies like Marty Supreme and Hoppers, we break down how localized content, platform integration, and value-driven campaigns help films connect with Chinese …
This episode explores the key differences between audiences in China and Chinese communities in the U.S., from platform ecosystems and content preferences to real-time engagement habits. It also looks beyond distribution to a bigger idea: Chinese-language NBA content overseas isn’t just about acces…
In this episode, we explore how top European clubs built thriving fan communities in China through localized social media, culturally tailored content, and smart merchandising strategies. From opening official Chinese social accounts to creating China-exclusive campaigns and products, these clubs d…
Chinese films are having a moment, but how are they actually breaking through? In this episode, we explore how movies like 狂野时代 Resurrection are gaining visibility through film festivals, alongside major hits like Ne Zha 2 that have captured massive audiences. Joined by a fellow filmmaker, Abby, we…
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Disclaimer: The podcast and artwork embedded on this page are from Danielle Wang, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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