Sept. 23, 2025 · show notes

ABOUT THIS EPISODE

Staying Profitable Amid Tariff Changes: Steven Selikoff on Navigating the End of De Minimis

Why are smart entrepreneurs celebrating the end of de minimis while their competitors panic about margin compression?

The suspension of the de minimis rule has left many e-commerce sellers scrambling to understand new costs and compliance requirements. In this episode of B2B Breakthrough, host Ciara Cristo chats with Steven Selikoff (https://www.linkedin.com/in/stevenselikoff/), founder of Product One (https://product.one/) and author of The Complete Book of Product Design, Development, Manufacturing, and Sales, about navigating the new tariff landscape with a profit-first mindset. Steven breaks down the myths surrounding de minimis changes, reveals how tariffs and duties can actually be tax-deductible, and shares his proven strategies for achieving 9-10x multipliers even in challenging trade conditions. Learn why building a "purple cow" product is your best defense against margin compression and how smart entrepreneurs can turn trade disruption into competitive advantage.

Tune in to learn:

(00:00) The Reality of De Minimis Rule Changes and Business Impact
(08:10) The Biggest Myth: Tariffs and Duties Are Tax Deductible
(13:26) Product One's Focus on Profitable Product Development
(18:05) Alibaba CoCreate Event Advertisement
(18:42) The Purple Cow Strategy: Differentiation for Better Margins
(25:04) Audience Research and the Porsche SUV Success Story
(29:53) Ten Strategies to Combat Tariff Impact
(34:19) 30-Day Action Plan for Tariff Preparation

Check out our three most downloaded episodes:

How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling)
Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri
(https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or-be-disrupted-future-proofing-your-supply-chain)
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Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

Management

Business

English

United States

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IN THIS EPISODE

julianna dahbura

matt jone

# jason feifer

mike mcclary

# tony parker

# rudy mawer

ciara cristo

# steven selikoff

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SHOW NOTES 🔗

00:00:00How to Make a Business Profitable

00:00:19B2B Breakthrough: Tariffs & Trade

00:01:52What is De minimis and Is It Affecting E-Commerce

00:04:09What does the shift to D2C for e-commerce sellers

00:06:01What should e-sellers Know About the Compliance Requirement on

00:07:48Importing DDP

00:13:33What Product One Does for Small Business Owners

00:17:59Where AI Sourcing Engines Take You

00:18:53Sourcing at a Better Margin

00:25:31How to Find Your Purple Cow

00:29:18What mistakes are sellers making that can help them combat these?

00:30:28How to Manage Your Tariffs

00:34:45Tariffs: What Businesses Need to Do Now

00:37:15B2B Breakthrough: Accelerating Business Growth

TRANSCRIPT 🔗

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