Sept. 2, 2025 · show notes

ABOUT THIS EPISODE

Scale Your Business Using These (Free) Audience Research Strategies

How can a simple 1-2-3 framework (brand, product, industry) transform confused entrepreneurs into data-driven decision makers?

Audience research doesn't require big budgets or big teams—it requires the right approach and free tools at your fingertips. In this episode of B2B Breakthrough, host Ciara Cristo chats with Tsvetta Kaleynska (https://www.linkedin.com/in/tsvetta/), founder of RILA Global Consulting (https://rilaglobalconsulting.com/), about how small business owners can uncover who their customers really are and use those insights to grow smarter and faster. Learn how to transform data into compelling stories, leverage AI as a multiplier for your efforts, and turn free social media platforms into powerful research engines. Whether you're launching your first product or scaling an existing business, Tsvetta reveals the systematic approach to audience research that drives real results.

Tune in to learn:

(00:00) The Power of Data-Driven Storytelling
(05:07) Why Audience Research is Essential, Not Optional
(10:02) Qualitative vs Quantitative: Understanding the Numbers and Colors
(15:22) Axio AI Sourcing Advertisement
(20:47) Co-Create Las Vegas Event Advertisement
(21:25) The 1-2-3 Framework: Brand, Product, Industry Research
(28:49) Adapting Your Product Vision as Your Audience Reveals Itself
(34:52) Integrating All Data Sources for Complete Growth Strategy
(41:05) Just Do It: Encouragement for Aspiring Entrepreneurs

Check out our three most downloaded episodes:

Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey
(https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey)
How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling)
Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri
(https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or-be-disrupted-future-proofing-your-supply-chain)

Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

Management

Business

English

United States

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IN THIS EPISODE

julianna dahbura

matt jone

# jason feifer

mike mcclary

# tony parker

# rudy mawer

ciara cristo

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SHOW NOTES 🔗

00:00:00B2B Breakthrough: How to Scale Your Audience Research

00:00:56Interview with Sveta Järvi

00:01:27How a data analyst started her own business in 2017

00:04:56Why Audience Research is Essential for Small Businesses

00:07:26How to Launch a New Product to a Large Audience?

00:09:33Quantitative Research vs. In-depth Analysis

00:15:13Small Business: AI as a Multipractor

00:17:49How to Integrate AI into Your Business?

00:21:15How to Start a Sales Communication with Social Media

00:27:49How to Adapt and Expand Your Product Market

00:32:00How to Integrate Quantitative Data with Indirect Insight

00:34:33Free Online Surveys for Small Businesses

00:36:19How to Tell a Story from Data and AI

00:38:14Good Audience Research

00:40:53Boskoe Ventures

00:41:56B2B Breakthrough: Giving Back

TRANSCRIPT 🔗

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