ABOUT THIS PODCAST 🔗
B2B Automation Spotlight™ is the podcast for founders, operators, and revenue leaders who want to scale with business process automation, AI, and no‑code workflows. Each weekly episode dives into real‑world automation use cases, from marketing and sales to customer success, finance, and operations.
Hosted by Michael Bernzweig of Software Oasis, the show features in‑depth conversations with B2B leaders, automation architects, RevOps pros, and SaaS builders who share how they design, implement, and optimize automated systems. Learn how to map processes, choose the right tools, and connect your tech stack so data flows seamlessly across CRM, marketing automation, support, and back‑office platforms.
If you care about B2B automation, AI agents, workflows, and integrations, you’ll discover practical frameworks, step‑by‑step playbooks, and stack breakdowns you can apply immediately to reduce manual work and unlock scalable growth. Subscribe to get actionable insights on workflow automation, AI copilots, Zapier/Make, CRM automation, lead routing, onboarding sequences, and internal ops dashboards every week.
Hosted by Michael Bernzweig of Software Oasis, the show features in‑depth conversations with B2B leaders, automation architects, RevOps pros, and SaaS builders who share how they design, implement, and optimize automated systems. Learn how to map processes, choose the right tools, and connect your tech stack so data flows seamlessly across CRM, marketing automation, support, and back‑office platforms.
If you care about B2B automation, AI agents, workflows, and integrations, you’ll discover practical frameworks, step‑by‑step playbooks, and stack breakdowns you can apply immediately to reduce manual work and unlock scalable growth. Subscribe to get actionable insights on workflow automation, AI copilots, Zapier/Make, CRM automation, lead routing, onboarding sequences, and internal ops dashboards every week.
Hosts:
Update frequency:
every 11 days
Average audio length:
55 minutes
Guest interviews
English
United States
41 episodes
since Dec. 29, 2025
episodic
IN THIS PODCAST 🔗
LATEST EPISODE 🔗
Introduction
Michael introduces Nick Jones and his background.
Highlights Nick's work at BlueCrew and Classet.
Sets up the episode's focus on speed in hiring.
Interview
Nick shares his journey and experiences in talent acquisition.
Discusses the challenges of high-volume hiring.
Explain…
SEARCH PAST EPISODES
Search past episodes of B2B Automation Spotlight.
PREVIOUS EPISODES 🔗
Introduction
Bogomil's transition from dentistry to tech
Initial struggles with AI commenting on LinkedIn
Founding Borstev to solve automation challenges
Interview
Bogomil's entrepreneurial journey
Key learnings in AI and automation
The inception and evolution of Borstev
Presentation
…
Introduction
Philip Huthwaite's career journey from Accenture to Five App
The role of sales in shaping his entrepreneurial path
Introduction to the episode's focus on AI in leadership development
Interview
Philip's transition from geography student to tech CEO
Insights on working at Acce…
Introduction
Brad Levy's early career in fintech
Overview of ThetaRay's mission
The importance of AI in compliance
Interview
Brad's journey from banking to AI leadership
Early challenges with e-commerce at Goldman Sachs
Evolution of fintech technologies
Presentation
Transitioning f…
Introduction
Elliott's pivot from high frequency trading to consumer lending
The role of data in transforming underwriting
Promise of understanding Edge Focus's impact
Interview
Elliott's journey and founding Edge Focus
Challenges in consumer lending
Importance of technology and patienc…
Introduction
Yoni Michael's journey from Coolan to TypeDef
The challenge of AI agents hitting a wall
Recorded live at Software Oasis AI Summit
Interview
Yoni's career path and insights
Founding of Coolan and acquisition by Salesforce
The inception of TypeDef in response to AI trends
P…
Introduction
Trevor's tech journey from Johannesburg
Early influences and mentors
Initial steps into cybersecurity
Interview
Importance of product market fit
Early-stage company challenges
Hustling for first customers
Presentation
Hidden AI in business systems
Risks of AI without …
Introduction
Roger Yarrow's journey from self-taught programmer to CEO
The founding of Truelook and its innovative approach
Roger's passion for computer graphics and web technology
Interview
Roger's early experiences with big corporations
Transition to entrepreneurship and founding Truel…
Introduction
Bekir Atahan's journey from Turkey to the U.S.
His career path through Sun Microsystems and Oracle
The focus on transforming work with AI
Interview
Bekir's early interest in data and AI
His role at Experis as VP of the Data and AI Center
Challenges and opportunities i…
Introduction
Bekir Atahan’s journey from Turkey to the U.S.
His career path through Sun Microsystems and Oracle
Focus on transforming work with AI
Interview
Bekir’s early interest in data and AI
His role at Experis as VP of the Data and AI Center
Challenges and opportunities in AI imple…
Disclaimer: The podcast and artwork embedded on this page are from Software Oasis, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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