ABOUT THIS PODCAST 🔗
Authentic Advantage explores the real stories behind business success — the decisions, challenges, trade-offs and human moments that shape the brands we remember.
Hosted by Anna Shepherd, founder of award-winning media agency Meerkat Creative, each episode goes beyond polished success stories to explore authenticity, leadership, storytelling, creativity and building businesses that actually connect.
Hosted by Anna Shepherd, founder of award-winning media agency Meerkat Creative, each episode goes beyond polished success stories to explore authenticity, leadership, storytelling, creativity and building businesses that actually connect.
Hosts:
Update frequency:
every 17 days
Average audio length:
55 minutes
Guest interviews
English
Australia
8 episodes
since June 1, 2026
episodic
LATEST EPISODE 🔗
Think your business needs to go viral to grow? Josh Simons crossed that off his list early on.
The former Buchanan frontman, Vampr co-founder and Vinyl Group CEO joins Anna Shepherd to share how a frustrating experience in his music career sparked a technology business, and how he kept it alive whe…
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Search past episodes of Authentic Advantage.
PREVIOUS EPISODES 🔗
What happens when you refuse to pick one career lane and decide to build your own?
Luba Kaplanskaya has worked across law, PR, social media and marketing and found a way to bring them all together.
Born in Saint Petersburg, Luba moved to Los Angeles as a young child and grew up travelling between t…
What if the biggest thing standing between you and your potential isn’t a lack of talent, but the belief that you need to be completely ready before you begin?
In this episode of Authentic Advantage, Anna Shepherd speaks with London-born brand consultant, entrepreneur and podcast host Tiyon L. Simp…
What happens when an entrepreneur who thinks he’s “bullet-proof” discovers he isn’t?
Nathan Baws has spent more than four decades building businesses, launching more than 19 ventures and working across industries from health and property to hospitality. He’s also an international bestselling author…
In this episode of Authentic Advantage, Anna sits down with Christina Gerakiteys — transformation and innovation specialist, author, speaker and futurist — for a powerful conversation about failure, possibility, leadership and what it really means to put humanity first in business.
Christina shares…
In this episode of Authentic Advantage, Anna Shepherd sits down with Elysium ‘Glam’ Nguyen, founder of Global Marketing Institute, for a conversation about marketing, authenticity, business growth, leadership, and why great ideas need the right support to become reality.
Glam’s entrepreneurial jour…
In this episode of Authentic Advantage, Anna Shepherd sits down with Sarah Emilia — a hairdresser by trade who built a powerful personal brand and a massive online community before stepping into her next chapter as a creator, speaker and businesswoman.
Sarah shares the real story behind growing onl…
Reebok co-founder Joe Foster joins Anna Shepherd on the very first episode of Authentic Advantage to discuss building one of the world’s most iconic sports brands, the power of authentic storytelling, and what artificial intelligence (AI) will never replace in business.
From creating the Reebok nam…
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Disclaimer: The podcast and artwork embedded on this page are from Anna Shepherd, Founder of Meerkat Creative, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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‐ Albert "Llamacorn" Einstein
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