ABOUT THIS PODCAST 🔗
Hosted by Emir Atli, Co-founder & CRO of HockeyStack, AI for GTM brings you behind the scenes with the CMOs, CROs, and GTM leaders reshaping how revenue teams operate. Whether you're just starting to explore AI or looking for ways to embed it more deeply into your org, each episode breaks down real-world use cases—from campaign strategy and tech stacks to sales workflows and brand-building—so you can learn what’s working, what’s not, and how to stay ahead.
Hosts:
Update frequency:
weekly
Average audio length:
32 minutes
Guest interviews
Video podcast
English
United States
6 episodes
since June 5, 2025
episodic
LATEST EPISODE 🔗
[00:00] - Intro & Origins
[02:00] - Culture as the Cornerstone
[08:30] - The Micromanagement Myth
[11:30] - Roleplays, Reps, and Staying Sharp
[14:00] - Cold Calling Still Wins
[17:30] - Daily Call Reviews: Good, Bad, Real
[20:30] - GTM Ops = Sales Leadership in 2025
[24:00] - Unlocking TAM wit…
PREVIOUS EPISODES 🔗
In this episode of AI for Go-To-Market, Emir Atli sits down with Emily Sandison, who leads demand generation at Grammarly. From PLG signal chaos to humanizing AI content, Emily offers a rare window into how a scaled GTM team balances internal tools, creativity, and AI adoption all while maintaining…
In this episode of AI for GTM, HockeyStack's CRO Emir Atli joins us to unpack the company’s shift from a marketing attribution tool to an AI platform for go-to-market teams.
Emir shares why they’re betting on vertical AI agents like Odin and Nova, how they spent a full quarter validating direction…
In this episode of AI for Go-To-Market, Emir Atli chats with Tito Bohrt, founder and CEO of AltiSales, to unpack why AI SDRs are underperforming—not because of technological limits, but because buyer psychology doesn't respond well to scaled automation. Tito explains why playbooks lose power when e…
In this episode, PandaDoc President Keith Rabkin shares how his team is rethinking sales productivity with AI—not by adding more tools, but by unlocking insights from what they already have. He and Emir Atli dive into how contracts and call transcripts reveal critical revenue signals that CRMs ofte…
In this kickoff episode of AI for Go-To-Market, host Emir Atli sits down with Nathan Latka—founder, podcast host, and interviewer of over 3,700 startup founders—to explore how AI is transforming GTM. They reflect on Emir’s early days and HockeyStack’s growth, then dive into AI-driven pricing models…
You have seen all episodes of this podcast
Disclaimer: The podcast and artwork embedded on this page are from HockeyStack, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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