ABOUT THIS PODCAST 🔗

Update frequency:
every 70 days
Average audio length:
62 minutes
Guest interviews
English
United States
65 episodes
since April 22, 2021
episodic

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I formulated the ABT Narrative Template in 2011. Since then we've worked with over 100 organizations and several thousand scientists, physicians, NGO folks and others in developing our model of NARATIVE TRAINING. The journey has taken us from the world of pure research science to public health to t…

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In this episode, ABT Coaches Matthew David, Liz Strauss, and Dr. Anahita Viera demonstrate what a typical "ABT dissection" looks like by taking apart one of Liz's ABTs from 2020 (when she was still new to the ABT). Read more about why we're doing this in the blog post here. If you'd like to submi…
Matthew David and Randy Olson have a preliminary discussion of David H Freedman's 2010 Atlantic article, "Lies, Damned Lies, and Medical Science." We work on our 3 questions each that we'll be asking David to start the discussion. Please join us on Wednesday, Feb 11th, 10:00 am PST, RSVP here: http…
Park Howell, the host of the podcast, "The Business of Story," joins Randy, Matthew, and Charles Delahunt of GH Labs to present his new A.I.-driven StoryCycle Genie. It's a powerful resource that will analyze your website and tell you how the public perceives your brand. It's still in beta testing,…
Did you know there was an entire first version of the novel, "Jurassic Park," written and thrown away? Michael Backes is a long-time buddy who collaborated with Michael Crichton on a number of projects, including writing the screenplays for two of his novels. In this episode he is quizzed by ABT Te…
We got lots of nice people who send us nice emails about how they have been using the ABT Framework in communication. Laura Shields from Brussels, with her Red Thread project is a great example. In her case, she sent such a cool email we begged her to join us on the podcast for a little chat which …
You would think after 15 years of developing the ABT and 10 years of conducting Narrative Training with the last 5 years filled with the intensive ABT course we would be worn down, BUT to the contrary, it's more fun and interesting than ever, THEREFORE join Randy Olson and Matthew David in reviewin…
PART 3 OF THE 3 PART SERIES: Randy Olson, PhD, author of 11 books on communication hosts the discussion of the two case studies joined by Australians Rod Lamberts, PhD, Deputy Director of the Australian National Centre for the Public Awareness of Science (CPAS), Jayde Lovell, Director of ReAgency S…
PART 1 OF THE 3 PART SERIES: In 2014 the state of North Dakota voted on MEASURE 5, a ballot initiative asking to channel 5% of the state's oil and gas revenues into wildlife conservation activities. Proponents of the initiative spent $4 million which was more than double their opponents. It lost, 2…
PART 2 OF THE 3 PART SERIES: In 2023 the country of Australia voted on THE INDIGENOUS VOICE REFERENDUM, a ballot initiative asking to approve an alteration to the Australian Constitution that would recognise Indigenous Australians in the document through prescribing a body called the Aboriginal and…
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