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ABOUT THIS PODCAST 🔗
A strategic approach to online marketing and branding.
Update frequency:
every 26 days
Average audio length:
39 minutes
English
United States
67 episodes
since Oct. 27, 2009
episodic
LATEST EPISODE 🔗
Apartment Marketing Gone Digital: Episode 92 Websites. (Scratch that ... responsive websites.) SEO. SEM. Display ads. Local Listings. Email. Social media. Multimedia. Ratings and reviews. Location-based services... As the number of places where prospective customers can potentially find you onlin…
PREVIOUS EPISODES 🔗
Apartment Marketing Gone Digital: Episode 91 Apple introduces Maps and deeper integration with Yelp. Google launches Google+ Local. Facebook announces location-aware mobile advertising. There's a battle for the attention of your prospective customer, and local businesses like apartment companies a…
Apartment Marketing Gone Digital: Episode 90 From websites and email to social media and mobile applications, the 2012 Apartment Internet Marketing Conference covered a myriad of topics that any apartment marketer needs to consider to be successful online. This week, the group discusses the hottes…
Apartment Marketing Gone Digital: Episode 89 Social media has become a critical channel for any business trying to grow their online presence, but we all know it can be tough coming up with great content ideas on a regular basis. This week, we welcome guest Matthew Russo, co-founder of ChatterJet,…
Apartment Marketing Gone Digital: Episode 88 Residents have more ways than ever to voice their opinion about their apartment community, and there are a number of solutions coming online to help apartment marketers track ratigns, respond to reviews and monitor their overall online reputation. On th…
Apartment Marketing Gone Digital: Episode 86
Where should you focus your time, effort and dollars to get the results you need as an apartment marketer? Does print still matter? Is Craigslist still king? The answer isn't the same for everyone, but in this week's episode, we dig into the marketi…
Apartment Marketing Gone Digital: Episode 85
Facebook has become a social media powerhouse that's hard for any marketer to ignore. Still, it's important to understand your goals before jumping in. This week, we talk with Sara Graham, Director of Marketing at The Dolben Company, about her compa…
Apartment Marketing Gone Digital: Episode 83
What does the year ahead look like for apartment marketers? It's anybody's guess, but the group tries to make their best predictions on this week's episode. Trends in mobile, social, local, search and apartment marketing in general are all topics di…
Apartment Marketing Gone Digital: Episode 82
While some marketers are growing weary of social media and content marketing, others seem to be as bullish as ever about online publishing and content curation. But who's right, and how should it impact your marketing plans for 2012? This week, …
Apartment Marketing Gone Digital: Episode 81
Google is moving at an incredible pace of late, introducing Google+ pages for businesses, revamping local search results, adding new features to AdWords & Analytics and much more. But how do these changes affect apartment marekters? We discus…
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