O TYM PODKAŚCIE 🔗
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts.
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed."
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2026, NinjaCat
Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed."
SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast
© 2026, NinjaCat
Prowadzący:
Częstotliwość aktualizacji:
biweekly
Średnia długość dźwięku:
40 minutes
Wywiady gościnne
Ma sponsorów
Język angielski
Stany Zjednoczone
108 odcinków
od 3 maja 2022
episodic
NAJNOWSZY ODCINEK 🔗
Greg Licciardi, VP of Partner Programs and Sponsorships at the ANA and author of "The Holy Grail of Marketing," discusses his new book, unpacks the five Rs of marketing, explores AI's role in modern marketing, and explains why human insight still matters. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast…
WYSZUKAJ MINIONE ODCINKI
Wyszukaj minione odcinki What Gets Measured.
POPRZEDNIE ODCINKI 🔗
How do marketers develop judgment in the age of AI? Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, examines marketing technology's impact on talent development, training, strategy and judgment. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-judgment-gap-between-martech-talen…
Copywriter and AI pioneer Jon Benson on the value of communication, mirror language, the myth of bad audiences, and why the competitive advantage in a saturated market is leveraging humanity and tech together.
SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-value-of-communication-in-ai-marketing ©…
Carole Lawson, Co-Founder and Chief Data Officer of MarketStorm, explains why the traditional marketing funnel no longer reflects how customers make decisions, and why marketers need a new approach to trust, influence, and measurement. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-trust-is-replac…
The problem with data-driven marketing goes beyond dashboards. Marketing strategist, analyst, and partner of The Commercial Works, Robert van Ossenbruggen explains why better decisions start with context, evidence, and better business questions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-probl…
Robb Fahrion, CEO of Flying V Group, breaks down the operational reality behind managing $5M+ in annual ad spend, how to scale client relationships without losing touch, and what it takes to build multi-account marketing systems that last.
SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-running-multi-…
Most organizations think they have a data problem. Shiv Gupta thinks they have a people problem.
After 25 years helping Fortune 100 companies turn data into better decisions, Shiv has reached a simple conclusion: the data is usually telling organizations exactly what they need to know. The real ch…
The "Godfather of Martech" Scott Brinker joins the NinjaCat podcast to unpack his 2026 State of Martech Report, discuss why and detail how AI is driving a fundamental transformation in marketing and business, and explain the many ways martech is evolving. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast…
Luke Ambrosetti, Principal Industry Architect for Marketing at Snowflake, unpacks what actually makes a marketing stack AI-ready. Hitting on topics like data ownership, semantic layers, and addressing core concepts like business alignment, this conversation explores why modern marketing teams need …
Marketing performance dashboards should be more than a collection of charts. With data scattered across countless platforms, most teams are left with disconnected metrics and unclear insights. Tim Shea, founder and CEO of Latticework Insights, talks about the real power of dashboards, turning data …
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