O TYM PODKAŚCIE 🔗
Exploring what’s working, what isn’t, and what comes next for B2B marketers.
Prowadzący:
Częstotliwość aktualizacji:
every 4 days
Średnia długość dźwięku:
35 minutes
Wywiady gościnne
Język angielski
Stany Zjednoczone
29 odcinków
od 20 maja 2025
episodic
NAJNOWSZY ODCINEK 🔗
Bottom-of-funnel content often attracts less traffic than broader, informational articles. But those visitors are much closer to making a purchase. So why do so many B2B marketers continue chasing traffic instead of targeting buyers?
Araminta Robertson, founder of Mint Studios, helps fintech compan…
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POPRZEDNIE ODCINKI 🔗
Does your company really need a rebrand? Or would a simple refresh do the job?
Companies can spend a lot of money changing their names, logos, and visual identities. But without a clear business reason, is that investment worthwhile?
Ashley Dudzik, founder of Continuum Brand Strategy, joins Rob to …
As AI makes it easier to create polished marketing content, could simply being a real person become a competitive advantage?
Samantha Schwimmer, Chief Marketing Officer at Advyzon, believes the human element is more important than ever. Her team is embracing AI, but she's careful about preserving t…
Everyone's talking about GEO. But what does an actual content strategy for AI search look like?
Benji Hyam, co-founder of Grow and Convert, joins Rob to walk through his agency's approach to getting B2B companies recommended in AI search. Drawing on his experience building content programs and test…
AI is speeding up product development, but some parts of the process can’t move at the same pace. When teams can analyze data and build early concepts in days instead of months, customer validation can become the new bottleneck.
Neil Spencer, VP of Product at AlertMedia, joins Rob to talk about how…
AI is helping software companies build and release new features faster than ever. But what happens when product development starts moving faster than marketing can keep up?
Jenna Poste, VP of Product at Wagepoint, is navigating this challenge firsthand. Features that once took months to develop can…
If you can write an entire blog post using information you found on Google, is it worth creating?
Katie Norris thinks that’s a useful question for B2B content teams to ask. After years working in fintech content, both in-house and with multiple clients, she’s seen how easy it is for companies to ch…
Most marketers are using AI to do what they’ve always done, only faster. Ed Locher thinks there’s a bigger opportunity: rethink the workflow itself.
Ed, CMO at PureFacts, has spent his career in marketing roles at companies ranging from IBM to smaller scale-ups. Now, he’s building Project Symphony,…
As marketing gets more digital, could some of the biggest opportunities be back in the real world?
Scott McKenzie thinks there’s an opening for marketers willing to look beyond crowded digital channels. Before founding ProHub, Scott spent years in retail, franchising, and community marketing, where…
Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z Robert Baillieul, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.
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ZGŁOŚ PRAWA DO TEGO PODCASTU
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