O TYM PODKAŚCIE 🔗

Częstotliwość aktualizacji:
weekly
Średnia długość dźwięku:
22 minutes
Wywiady gościnne
Ma sponsorów
Język angielski
Stany Zjednoczone
83 odcinków
od 15 maja 2023
episodic

NAJNOWSZY ODCINEK 🔗

Are the days of classic marketing automation officially over? In this episode of Conversations with MarTech, we dive deep into the massive paradigm shift happening across the marketing industry as basic, rule-based automation gives way to truly autonomous marketing. We explore why a superficial &qu…

WYSZUKAJ MINIONE ODCINKI

Wyszukaj minione odcinki Conversations with MarTech.

POPRZEDNIE ODCINKI

In this episode of Conversations with MarTech, we’re joined by Mehul Nagrani, CEO of Integrate, to break down the complexities of modern B2B marketing, the reality of attribution, and where demand generation is heading over the next five years.Mehul shares his perspective on why B2B marketing will …
The way consumers search for products is fundamentally changing. Instead of the traditional, rigid six-word queries used on standard search engines, shoppers are now inputting detailed, 24-word "rambling" questions packed with context and use cases.   In this episode of Conversations with…
The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed implementations. Historically, many organizations were left scarred by traditional CDP rollouts — enduring multi-…
Is the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology consulting firm Star, to discuss the big shift redefining marketing leadership. Driven by the rise of AU, increasing revenue acco…
The sheer volume of content modern marketing teams are expected to produce is reaching a breaking point. Between shifting global regulatory landscapes like the EU AI Act, constant updates to copyright laws, and the pressure to maintain an authentic brand voice, marketers are caught in a permanent s…
Start-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who’s scaled marketing start up and discuss what they’ve learned.In this episode of Conversations with MarTech, Abby St…
Is your marketing organization still viewing AI as a simple cost-cutting tool? In this episode of Conversations with MarTech, Teresa Barreira, CMO of Publicis Sapient, explains how her organization uses AI to reinvent work itself.  Teresa and her team shifted the focus from roles to tasks and redes…
As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discu…
Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise.  For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape…
Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z MarTech.org, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.