OVER DEZE PODCAST 🔗
The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing
Frequentie bijwerken:
every 38 days
Gemiddelde audiolengte:
40 minutes
Videopodcast
Engels
Verenigde Staten
26 afleveringen
sinds 7 mei 2024
episodic
MEEST RECENTE AFLEVERING 🔗
Cross-channel storytelling can be really hard. Keeping a brand's story consistent across CTV, social, search, and owned channels, all while budgets, algorithms, and org charts pull in different directions.
This episode breaks down:
Why cross-channel storytelling is an organizational problem …
OUDE AFLEVERINGEN ZOEKEN
Zoek naar eerdere afleveringen van The Hypothesis.
VORIGE AFLEVERINGEN 🔗
Brand and performance marketing have been treated like rival sports teams for decades. Different budgets. Different goals. Different incentives. But is that divide actually helping anyone, or is it costing businesses more than they realize?In this episode of The Hypothesis, our host Santana Blanche…
Can AI really build a marketing strategy you'd actually trust? Thrive's VP of Performance, Blaize Bolton, and Director of Strategy, Amanda Ng, break down what AI actually does well (and what it absolutely doesn't) when it comes to marketing strategy.
In this episode, we talk about:
…
Most B2B lead scoring is built on arbitrary point systems and outdated assumptions and it's costing you real money. In this episode, our strategy directors break down why traditional lead scoring fails and what actually works.We cover:- Why points-based lead scoring is fundamentally flawed- Th…
Think hyper-targeted audience segmentation is the key to better campaign performance? Think again.In this episode, our host sits down with data experts Eric and Madeline to dismantle some of marketing's most persistent myths about audience targeting. They discuss why those detailed marketing p…
In this episode, we dig into digital marketing best practices and why following all of them might be doing more harm than good. This week's hosts, Creative Director, Tyler Power, and Thrive's VP of Data & Strategy, Eric Sloan, break down:- Why vendors push "best practices" t…
Measuring e-commerce success isn't just about ROAS.
In this episode, we break down why the most sophisticated e-commerce marketers look far beyond return on ad spend. We explore the relationship between customer acquisition cost and lifetime value, why different business models require complet…
In this episode of The Hypothesis, Thrive's data and strategy experts Eric, Madeline, and Phil break down what new e-commerce marketing leaders should actually do in their first 90 days. Spoiler: it's not about making big changes immediately.Key takeaways:
Why listening beats fixing in y…
In this episode, we challenge the assumption that ad targeting is as precise as marketers believe. We discuss the pitfalls of audience segmentation, the over-reliance on machine learning, and the growing importance of creative in a world where targeting is becoming less effective.
For show notes, i…
Performance marketing is constantly evolving, and we know you have questions. In this special Q&A episode, we took your questions about performance marketing, from AI’s impact to reporting best practices and answered them in this wide-spanning conversation.
Want to learn more about growth marke…
Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Thrive Digital, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
PODCAST-ZOEKMACHINE
U kunt onze website gebruiken om3,825,331podcasts en195,850,981afleveringen te zoeken op mensen, plaatsen of onderwerpen.
Investeren in kennis levert het beste rendement op, daarom luister ik naar podcasts.
‐ Benjamin "Llamacorn" Franklin
OUDE AFLEVERINGEN ZOEKEN
Zoek naar eerdere afleveringen van The Hypothesis.
CLAIM DEZE PODCAST
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post rubrieksadvertenties for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
podcasterinterview...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
ons officiële X-account (voorheen Twitter) will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
BEWERKEN
Bedankt voor uw hulp bij het up-to-date te houden van de podcast-database .
