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Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Discover CX by Ingeniux.
Hosts:
Frequentie bijwerken:
every 41 days
Gemiddelde audiolengte:
41 minutes
Gastinterviews
Heeft sponsors
Engels
Verenigde Staten
75 afleveringen
sinds 26 februari 2019
episodic
MEEST RECENTE AFLEVERING 🔗
Content, product, and engineering teams often describe the same content in different words, and that gap shows up as friction, ownership fights, and the same meeting held over and over. Sandie Markle argues that structured content is about more than efficiency and scale. In this episode, she explai…
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VORIGE AFLEVERINGEN 🔗
When layoffs and AI anxiety hit, the instinct is to say yes to everything and prove you're indispensable through sheer output. But competing on speed and volume is a race AI wins every time. In this episode, Melinda Belcher, Executive Director, Content Design, JPMorganChase, explains why the answer…
Most content professionals let their job title speak for them — and it undersells them every time. In this episode, executive coach and longtime technical content leader Andrea Ames makes the case for leading with outcomes instead of deliverables and explains how to move from commoditized work to s…
“AI will take your job.” We’re hearing it across the industry, and tech writers are not immune. Like so many others, tech writers are worried about what is coming. But instead of burying your head in the sand and hoping for the best, see this period as an opportunity to show your company what you t…
Most organizations still treat content like a pile of documents instead of a system. In this episode, Regina Lynn Preciado, VP of Content Strategy Solutions at Content Rules, talks about how to design content systems, including models, metadata, and workflows, that keep information accurate, consis…
Susan Kraft-Yorke of Kraft Consulting joined the Content Matters Podcast to discuss how your organization can take control of your technical documentation and turn it into a strategic business asset. We talked about building an ROI case for documentation, including the phases of an initiative (and …
In this episode of the Content Matters Podcast, we talked with Hannah Kirk, an experienced content strategist and technical writer, and Founder of Hannah Kirk Consulting, about what it really takes to build a documentation function inside tech organizations. Hannah shares how she created documentat…
Robert Rose, Founder and Chief Troublemaker at Seventh Bear, a strategic marketing consultancy, wrote the book, Valuable Friction, in which he suggests that we all need to stop chasing the fast lane that AI and automation are driving and take some time to figure out what really drives us and makes …
Content is the connective tissue of your entire organization—and a critical business asset. Yet too many companies build strategies without a strong foundation, leading to chaos, inefficiency, and now even more confusion with AI in the mix. In this episode of the Content Matters podcast, Carrie Han…
A content strategy without content operations is just a nice idea. There is no content fairy who can wave a magic wand and make effective content happen at scale. The good news? We have content operations. And thanks to repeated research, Colleen Jones and the team at Content Science know a lot abo…
Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Ingeniux, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
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