AImpactful

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AImpactful is a podcast about artificial intelligence in journalism and media.

Hosted by Branislava Lovre, a journalist, editor and AI ethics specialist, the podcast features conversations with journalists, researchers, editors, media leaders and people developing or using AI in their work.

The focus is on what actually happens when AI enters a newsroom. How are editorial decisions changing? Which tools are genuinely useful? What new risks are appearing? How should newsrooms deal with accuracy, privacy, transparency, copyright, synthetic media and audience trust?

Guests share their work, experiences, concerns and practical lessons. Some episodes look at newsroom workflows and audience needs, while others focus on verification, AI governance, ethics, training and the decisions media organisations need to make before adopting new tools.

AImpactful is produced by an independent organisation working on responsible and practical AI use in journalism. The podcast is interested in real examples, honest discussion and the questions that do not have simple answers.