The Fog Warning

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I. Big News from France, and your Save the Date! I figure I have about eighteen months before I am dislodged from my throne here as publisher of our industry’s best and most-widely read yachting blog. Now that throne is not as high-and-mighty as you might expect, as there are simply not tha…

Well, we wrapped up a record-setting (really, truly) northeast boat show schedule, and later this week we take our Long Island Yacht 33 Runabout to Annapolis!   The trip south provides you, my loyal clients, with a few last opportunities to sea trial this wonderful luxury dayboat before sh…

I was so pleased and proud that our Long Island Yachts 33 Runabout was nominated for the Newport Boat Show award for “Best New Yacht of the Year.”   For a small European builder, presenting at their very first US show, to get his sort of respect and attention is a remarkable ac…

I. The Best Six Minutes of Your Day I mean it. Give me 6 minutes out of your life to watch this moving video. I’ll be surprised if you call to argue the point: Ok, thanks for the time.  Now, was I right, or was I right? It was an easy call for me, supported by the fact that no follower …

I. From the Land of Vicem…     The Palm Beach Boat Show approaches! Yup, you’ll find me at the Vicem Yachts display at the Palm Beach Boat Show from March 24th through  27th.  We will have three Vicems displayed at the show: The Vicem 65 Flybridge:   The Vicem…

  I. The Limits of Marketing. I have a client, the owner of a global company (you all know his name) who told me something last week that brought me right out of my chair: “Marketing is just a tax on unremarkable products.” I asked him if  learned that at Harvard Business Schoo…