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Two Airlink passenger jets flew low over Cape Town Stadium before the Springboks v All Blacks test on 29 August 2026, and the sound is what everyone remembers. Chris Atkins of WithFeeling on why that moment works as sonic branding, from John Smeddle's piece for LBB's Thought Leaders.Re ...

The Symphony of Brand Identity Imagine walking into a pet store and being greeted by a melody that instantly reminds you of the joy and companionship of pets. This is the power of sonic branding in pet care, a strategy that goes beyond visual logos and slogans to connect with pet owners on an em ...

Sonic branding in sports isn't just about the sound of victory; it's about the resonance of identity and the echo of excellence. WithFeeling invites you to explore how sonic branding can transform your sports brand into a symphony of success. Thanks for tuning into this episode. For mo ...

We at WithFeeling were super excited to share our recent sonic branding venture titled "Future Charged" for Yuno Energy, the shining beacon in Ireland's energy supply landscape. As we took our steps into the dynamic world of Yuno, our objective was clear: to echo their innovative ...

WithFeeling brings an immersive aural experience to the Subaru 2023 TVC with our inimitable original music and sound design. As experts in creating resonating soundscapes, we've amplified the essence of Subaru, crafting sounds as diverse and adventurous as the vehicles themselves.The proces ...

A Tune That Sticks in Your Head Ever heard a jingle that just sticks in your head? That's exactly what we at WithFeeling aimed for with 'The Entertainer App Jingle'. It’s not just any tune – it’s a catchy, fun-filled sound that perfectly captures what The Entertainer is all about. ...

The Dubai Opera House, a beacon of culture and beauty, recently played host to the 12th annual HIPA event, an evening dedicated to the art of photography. This year, WithFeeling was entrusted with a special mission: to create a bespoke Musical Theme Composition for HIPA that would encapsulate th ...

Explore the world of sonic branding for startups in this engaging podcast. We delve into how startups can use sound to make a powerful first impression, tapping into the emotive power of sound to shape perceptions and connect with audiences. Discover the importance of sound in creating emotional ...

In a world where brands vie for attention, the power of sound stands out as a unique storyteller. At WithFeeling, we've honed our sonic branding process to do more than just create sound - we craft narratives that resonate deeply with audiences, encapsulating a brand's essence in an au ...