VISIONS by Future Commerce

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LIVE @ NYC: "Five Thousand Years" Only Brands Survive

27 Jun 2025

A replay from VISIONS Summit: NYC featuring Future Commerce Co-Founder Phillip Jackson What happens when you bury the essence of an entire civilization fifty feet underground? Live from VISIONS Summit: NYC, Future Commerce co-founder Phillip Jackson takes us on an archaeological journey through ...

00:24:17

When Selling Out is Buying In

31 Okt 2023

The world’s most recognizable brands employ artists and storytellers to preserve their legacy. Today, on Episode 2 of the second season of VISIONS, we're going live to the VISIONS Summit, recorded in June of 2023, in Chicago, and we'll listen in to our special guest, José Cabaço, the former Glo ...

00:29:08

Where is the Counterculture? On the Rise of the Critic Class

8 Okt 2023

This season on VISIONS will explore the content of VISIONS: Volume IV by Future Commerce. VISIONS is an audio-visual Annual Trends report that examines the changes in culture and commerce and their impacts on the technology industry that serves them. VISIONS: Volume IV took place over three mont ...

00:42:17

The Profitability of Distraction

23 Feb 2023

The fight for our attention is key to understanding the modern media landscape, startup culture, capital allocation, and more importantly and ultimately, our economic system as a whole. Today we go live to the Visions Summit to ask the question, "Just how profitable can distraction be? And can w ...

00:50:57

The Celebration of Insincerity

19 Jan 2023

Has the push for engagement over enlightenment led to a rise of insincerity from brands and the way they interact with the public? Should brands comment on controversial topics such as politics and how can they do so authentically without perpetuating this celebration of insincerity we see among ...

00:54:54

Keeping Up with the Joneses: Network Effects in Software Ecosystems

11 Jan 2023

How does looking around at what others are buying affect purchasing behavior and why does that matter? Why do companies have to be aware of their own tendencies to be tempted to keep up with the Joneses and how can they balance risk taking and differentiation with also building on a secure tech ...

00:45:55

The Homogenization of Experiences

21 Dis 2022

How can brands differentiate themselves while remaining intuitive and familiar to consumers? Are your car, phone, or shoes an outward sign of your personality? What is leading to the trend of odd-ball, zany web designs? Different but Familiar When it comes to experiencing a brand, the desire ...

00:41:06

Episode 6: Sacraments of Commerce: Have Brands Become Proto-Religions?

21 Nov 2022

There's been a lot of talk about this place that brands take in our lives that tries to fulfill meaning and purpose and community in all of our lives. And we've given a term to this today. We're talking about The Sacraments of Commerce. A lot of brands today ask us to put some faith in them or t ...

00:49:31

Episode 5: The Role of Commerce in Society

2 Sep 2022

Show Notes “Being a retailer of a brand, there are a number of different pressures that I think they have to address, but in doing so, it will only make them stronger companies. It'll only make consumers want to shop with them more.” - Miya Knights When it comes to sustainability, are consumers ...

01:04:29