Why I Was Grateful When COVID Killed My Business

In 2020, every bar and restaurant shut, and the social media marketing business Tom Shaw had built for them went with them. With no clients left to answer to, he decided to learn to code. Today, as a tech content creator with 400,000-plus Instagram followers, he gets behind the security at data centres, labs and Formula E’s broadcast operation.

But his sharpest lesson isn’t about access. One of his videos hit six million views and won him roughly 1,000 followers; another reached a million and won 40,000. For any leader reporting on reach, that gap should sting.

David and Tom unpack why AI has removed the barrier to building but not the risk of shipping, why tech moves faster than society, and why counting watchers is the wrong metric. Press play if your numbers look great and still feel empty.

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The music on Tech Talks is created by London artist Lemzi.