Is Your Data Lying to Your Board?

What happens when a prediction lands on a board slide and everyone treats it as a fact? Recorded live at Data Decoded, David sits down with transformation leader and founder Lucy Goudie straight after her talk. Her argument is that truth and untruth now move at the same speed, so organisations that outsource decisions to data are really outsourcing accountability.

Lucy explains why uncertainty has to travel with every prediction. She shows how a single unchallenged number can become someone’s ceiling, and why human doubt should be treated as a data point. She also uses David’s Garmin VO2 max to make a point about business: you can’t work on outcomes like time to market directly, only on the behaviours that drive them.

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