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Today in the business of podcasting:
- New Sounds Profitable research finds 86% of podcast listeners consume clips on at least one platform, raising questions about paid clipping strategies and whether flooding social feeds with short-form content helps or hurts long-term audience growth.
- Signal Hill Insights' Paul Riismandel examines what it actually means to have a "hit" podcast, finding that even The Joe Rogan Experience — the #1 show on reach-based charts — reached only 20% of the U.S. podcast audience in a given month.
- AdExchanger Senior Editor Alyssa Boyle analyzes YouTube's NewFronts presentation, where creators blurred the traditional line between talent pitches and publisher sales decks, as advertisers increasingly demand outcome-based commitments over broad reach.
- Consultant Steve Raizes explores how the weekly podcast production cycle traps creators on a content hamster wheel with no time for strategic growth, using Audiochuck's operational infrastructure as a model for sustainable scale.
- Tribeca Festival 2026 announces its most ambitious podcast lineup to date for its June run in New York City, featuring live events with Radiolab, The New Yorker Radio Hour, and Lemme Say This, with guests including Peter Dinklage, Adam Scott, and Laurie Anderson.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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Today in the business of podcasting:
Tom Webster breaks down the new Super Spenders report, finding that the 11% of podcast consumers who spend $300 or more account for roughly 62% of recalled podcast-driven spending, and why they use more platforms and genres than other listeners.
Podscribe an ...
Today in the business of podcasting:
Signal Hill Insights’ Demos+ study of more than 3,000 monthly US podcast consumers finds the audience now skews Independent at 39%, with Democrats at 33% and Republicans at 29%, ahead of the 2026 midterms.
Substack is adding dynamic ad insertion to the podca ...
Today in the business of podcasting:
Spotify has unveiled Memberships, letting creators offer exclusive content and community perks for a fee, with creators keeping 90% of earnings and shows needing 100 consumption hours, 100 listeners or viewers and three episodes to qualify.
Bumper released a ...
This week in the business of podcasting:
Right Side Up and Sounds Profitable host a free October 28 webinar on how AI use and discovery affect podcast ad budgets, drawing on The Podcast Landscape 2026 research.
Tom Webster breaks down the Super Spenders report, finding that the 11% of podcast c ...
Today in the business of podcasting:
Right Side Up and Sounds Profitable host a free webinar on October 28 about how AI chatbots are changing podcast ad discovery and measurement. It draws on new LLM data from The Podcast Landscape 2026.
IAB Tech Lab finalizes its Podcast Technical Measurement ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Bryan Barletta, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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