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This week in the business of podcasting:
- Right Side Up and Sounds Profitable host a free October 28 webinar on how AI use and discovery affect podcast ad budgets, drawing on The Podcast Landscape 2026 research.
- Tom Webster breaks down the Super Spenders report, finding that the 11% of podcast consumers who spend $300 or more account for roughly 62% of recalled podcast-driven spending.
- Spotify launches Memberships, letting creators keep 90% of earnings from paid fans, while YMH Studios explains why 12 of its comedy shows launched on day one.
- Bumper releases a free tool for sharing YouTube engaged views with advertisers, after YouTube’s change to how it counts a view nearly doubled views for the average podcast.
- AudioStack argues podcast buying has outpaced podcast creative and makes the case for dynamic creative matched to each episode’s content.
To find links to these, and every article covered in this week’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.
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Today in the business of podcasting:
Spotify has unveiled Memberships, letting creators offer exclusive content and community perks for a fee, with creators keeping 90% of earnings and shows needing 100 consumption hours, 100 listeners or viewers and three episodes to qualify.
Bumper released a ...
Today in the business of podcasting:
Tom Webster breaks down the new Super Spenders report, finding that the 11% of podcast consumers who spend $300 or more account for roughly 62% of recalled podcast-driven spending, and why they use more platforms and genres than other listeners.
Podscribe an ...
Today in the business of podcasting:
Right Side Up and Sounds Profitable host a free webinar on October 28 about how AI chatbots are changing podcast ad discovery and measurement. It draws on new LLM data from The Podcast Landscape 2026.
IAB Tech Lab finalizes its Podcast Technical Measurement ...
Today in the business of podcasting:
Signal Hill Insights’ Demos+ study of more than 3,000 monthly US podcast consumers finds the audience now skews Independent at 39%, with Democrats at 33% and Republicans at 29%, ahead of the 2026 midterms.
Substack is adding dynamic ad insertion to the podca ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Bryan Barletta, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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