Revenue Champions

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EPISOD SEBELUMNYA 🔗

114: How to use customer interviews and insights to fix broken fantasy funnels (with Andrei Faji, Director of Marketing at PandaDoc)

27 Sep 2023

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?

00:47:48

113: The Playbook for 'Hyper Growth' and More (with Chris Orlob, CEO at pclub.io)

20 Sep 2023

In the current economic climate, it's important to take a step back and re-evaluate how you're approaching the growth of your GTM function. For example, have you enabled your sales team to fine-tune their outbound techniques so they can put the buyer first? Frida sat down with Chris Orlob to dis ...

00:29:38

112: How to use product-led and BOFU content to reach the modern buyer (with Si Quan from Ahrefs)

6 Sep 2023

Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.

00:26:38

111: Driving High Quality Pipeline (with Lu Juarez at HiBob)

30 Ogo 2023

In this week’s episode, David sits down with Lu Juarez, EMEA Sales Development Manager, to discuss how the team at HiBob are approaching their goal of driving high quality pipeline. Luciana took a deep-dive into 3 main tactics she’s utilising this quarter. Listen to find out what they are, plus ...

00:30:40

110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo)

23 Ogo 2023

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

00:31:56

109: The Importance of Creativity in Outbound (with Will Aitken at Lavender)

16 Ogo 2023

‘Be creative with outbound!’ Sellers are told this all the time. But what does it actually mean or entail, to think outside the box when it comes to prospecting? And why is it important to be creative in this new era of outbound? Why should leaders care about this trend, given the new era ...

00:31:56

108: G.A.S strategy (giving a s***) - How to actually provide value in the sales process (with Jen Allen-Knuth at Lavender)

9 Ogo 2023

Everyone talks about adding value in the sales process. But what does that mean, exactly? There's a believe that value has become lost in translation for many sales teams. Well, Jen Allen-Knuth has cracked the code on what it comes back to. It's the fundamental idea of "giving a s***" in sales. ...

00:31:51

107: Transforming the B2B Buyer Journey (with CMO at PwC, Antonia Wade)

2 Ogo 2023

Alice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.

00:30:49

106: G.A.S strategy (giving a s***) - How to actually provide value in the sales process (with Jen Allen-Knuth at Lavender)

26 Jul 2023

00:29:45