Mediaweek

✓

Tuntutan

Mediaweek and Mumbrella have spent years covering Australia’s media industry while becoming one of its juiciest stories. The latest argy-bargy centres on Vinyl Media's plans to use AI to dramatically scale its publishing output. The debate has since come down to AI publishing and, somehow ...

You probably know Matty Fahd from the Gogglebox couch. But before he was critiquing TV for a living, he spent 18 years working behind the scenes in media, from the agency trenches to helping build TikTok Australia. Then he did something many of us have probably fantasised about: he walked away ...

Google gets the click. Meta gets the conversion. But did either of them actually create the demand? New research from SCA and Seven suggests that by the time a consumer searches, clicks, or buys, much of the hard work is already done. The research looked at almost $73 million in media investme ...

We here at Mediaweek wanted this chat to be a little bit different from our usual ones. We all know about the bust-up with Jackie, the court case and the new show, Kyle Sandilands Live, which launched today. And while we touch on some of that, I wanted to go somewhere else. Full disclosure: I& ...

If you've ever wondered whether marketers are giving far too much credit to the last click, this episode is for you. In this episode of Newsmakers, I’m joined by  Seven's director of sales, Katie Finney, and Prophet CEO Jordan Taylor-Bartels to unpack why the industry is moving beyon ...

Simon Ryan has seen this industry from both sides of the table. He used to run things inside a legacy global holding company - now he's the one building a business, giving those same networks a headache.  Kind of poetic, honestly. He's the founder of RyanCap, which he built fast and sold ...

Antoinette Lattouf has become one of the defining figures in Australia’s media and political landscape - not just because of the Federal Court case against the ABC, but because of the broader questions it raised about journalism, power, and what happens when reporters become the story them ...

There are journalists who cover the news, and then there are those who somehow end up standing in the middle of history as it unfolds. Michael Usher has spent the better part of three decades doing exactly that. From the chaos of 9/11 in New York to the Iraq War, the London bombings, royal wedd ...

Securing millions of eyeballs during prime time looks great on a network press release. However, monetising those streaming audiences at the speed of live television, presents a completely different challenge. Behind the screen, Connected TV (CTV) and programmatic advertising serve as the vital ...