MENGENAI PODCAST INI 🔗
Each Friday Master B2B founders Andy Hoar and Brian Beck take a quick 15 minute spin around the world of B2B eCommerce, with their take on breaking news and lively conversations about the most pressing topics facing manufacturers, distributors and brands selling online.
Kekerapan kemas kini:
weekly
Purata panjang audio:
24 minutes
Bahasa Inggeris
Amerika Syarikat
149 episod
sejak 21 Sep 2023
episodic
EPISOD TERKINI 🔗
Andy and Brian preview the 2027 Master B2B Mindshare Summit - our 5th annual! - taking place in Chicago on March 16-17, 2027.
This year's event moves to a bigger venue (Convene Willis Tower), but features the small group conversations attendees rave about.
In the podcast, the guys talk through ...
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EPISOD SEBELUMNYA 🔗
Andy and Brian are back from Nashville with a full recap of the B2B Exchange at Shoptalk Fall, where roughly 4,000 attendees watched B2C giants like Abercrombie & Fitch and Ralph Lauren share a room with B2B companies like Uline and Schneider Electric.
They break down the sessions that pac ...
Andy Didyk, CEO of Ntara, joins Andy and Brian to preview an upcoming Shoptalk Fall session on turning data into dollars in the age of agentic commerce.
Only 44% of B2B marketers have the data infrastructure to support AI, and new research from Ntara found that while 79% of manufacturers have ...
Credit terms are the default way B2B companies buy, and 72% of buyers prefer them, but the process behind them is still stuck in manual invoicing.
John Jakobe, VP of Commercial Strategy at TreviPay, joins Andy and Brian to preview an upcoming discovery stage session at Shoptalk Fall on new paym ...
Jon Feldman, Product Marketing Director at Salesforce Agentforce Commerce, joins Andy and Brian to discuss where are AI agents actually working in B2B commerce, and why?
Andy makes the case, drawn from his book Bot to Bot, that the real B2B AI opportunity isn't the flashy front end everyone ta ...
Andrej Maihorn, Head of B2B Product Marketing at Kibo Commerce, joins Andy and Brian to dig into a real gap in B2B: buyers say they want to stick with their existing suppliers, but a lot of them don't.
Andrej breaks down what it actually takes to close that gap, from inventory visibility befor ...
This week Andy and Brian bring on Michael Schenck the Senior Product Manager at luxury rug company Jaipur Living to talk about how to get found by LLMs. This conversation goes deep - it's perfect if you want to learn concrete, practical ways to improve how your brand shows up in LLMs.
Michael ...
Andrea Polonioli, product marketer at Coveo and a former cognitive science researcher, joins Andy Brian to dig into one of the most consequential parts of B2B ecommerce: search. Is the search box quietly becoming an intent box? Why does B2B search still break on a missing dash, even at digitally ...
Andy and Brian are joined this week by Kevin Kazenmayer, the VP of Business Strategy at TradeCentric to talk about punchout. Yes, punchout.
Whether you're asking "what is punchout?" (it's a way for enterprises to make purchases from 3rd parties directly from their own procurement system); or ...
On the podcast today, Andy and Brian chat with fellow Master B2B guy Jared Blank about why so many companies are eliminating (or have eliminated) the Chief Marketing Officer role, and whether B2B companies in particular have abandoned this position. Plus, does this differ for manufacturers and ...
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