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Kekerapan kemas kini:
weekly
Purata panjang audio:
26 minutes
Bahasa Inggeris
Inggeris
170 episod
sejak 13 Mar 2021
episodic

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It's October. Which means somewhere in your calendar, "2027 planning" is looming - and the temptation is to open a blank deck and start building. Don't. Not yet. Because here's what I've learnt building annual strategies year after year as a marketing leader: the qu ...

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EPISOD SEBELUMNYA

Your inbox owns your mornings. Take them back. You've heard about my 5:15 alarm. The lemon, ginger and turmeric tea. The cold shower. (Episode 122, if you missed the full tour.) This episode is not that. Because here's what I've realised since: my routine is not the valuable bit. ...
Most handovers are a task list. And most task lists quietly fail the person relying on them. This episode is about the four layers a genuinely good handover is actually made of, and the part almost nobody tells you: you rarely need all four. How many you need comes down to one thing, how long yo ...
Every B2B marketer has stood in front of the same terrifying question: we have this budget... where does it actually go? LinkedIn? Events? Content? PR? Paid search? A bit of everything? (Spoiler: "a bit of everything" is how B2B budgets go to die.) In this episode - a natural follow-on ...
It's campaign season. So today you're getting my actual campaign playbook. Not the theoretical version, not something from a textbook, the exact method I use. You'll get the one page I write before a single asset gets built, the four boxes that tell me honestly whether a campaign ...
Two campaigns. One launch window. And no, it wasn't a calendar accident. A wider brand campaign, and an extension that slotted into it. Launching one without the other made no sense for the audience. Launching both together made complete sense strategically, and roughly doubled the work. Th ...
You spend hours preparing the deck. The data. The talking points. And about four minutes preparing the one thing that actually decides how the moment goes: you. In this episode I'm walking you through the full Confidence Stack - the four-layer preparation framework I use before every moment ...
You've been telling yourself you'll go for it when you feel ready. The bigger role. The hand up in the leadership meeting. The idea you've been sitting on for months. Here's the thing nobody tells you: that feeling isn't coming. Not because there's something wrong w ...
I became Head of Marketing before 30. No roadmap. No one showing me the way. And somewhere between the boardrooms, the global campaigns, and the teams I was building from scratch, I realised there were four things nobody had ever taught me. Four areas I had to figure out fast if I wanted to be t ...
I spent a long time waiting for someone to tell me I was ready. Ready to show up differently. To take on more. To be in the rooms that felt more like me.  The stretch project. The seat at the table that felt more like me. And I kept waiting. And doing great work. And waiting a bit more. Until I ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Emma Windsor, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.