MENGENAI PODCAST INI 🔗
Get the freshest B2B bite-sized marketing recipes in 15 minutes or less*
*Can't guarantee flavor since we're not the ones cookin' for you... (yet)
*Can't guarantee flavor since we're not the ones cookin' for you... (yet)
Kekerapan kemas kini:
every 19 days
Purata panjang audio:
28 minutes
Podcast video
Bahasa Inggeris
Amerika Syarikat
21 episod
sejak 18 Feb 2025
episodic
EPISOD TERKINI 🔗
Most B2B SaaS companies are burn cash on their paid ads program because they skip the boring fundamentals.
In this episode, Patrick breaks down the paid ads playbook he recommends for B2B SaaS companies in 2026 to generate predictable pipeline from LinkedIn and Google Ads.
This episode goes in ...
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EPISOD SEBELUMNYA 🔗
Q4 has arrived with impossible pipeline targets and shrinking budgets. Most B2B marketers are scrambling, but there's a playbook that's working right now to generate actual pipeline (not just vanity metrics) now and into 2026.
In this episode, Patrick breaks down a tried-and-tested Linked ...
Most B2B marketers obsess over website traffic numbers. But here's the problem: 50% of that traffic is bots, most visitors have zero buying intent, and you're probably getting blamed when those vanity metrics don't translate to revenue.
In this episode, Patrick breaks down why smart B2B markete ...
Most B2B marketers know (all too well) what the marketing funnel is. It's the assumption that people follow a linear path when they buy something, from awareness to consideration to decision.
But what if we told you that the marketing funnel isn't real?
In this episode, Patrick talks to Erica ...
GTM engineering is the latest buzzword on LinkedIn, but what does this job title actually mean? And more importantly, how can companies use it to drive real revenue growth?
Spencer from Growth Alliance (@GrowthAlliance) joins Patrick to break down:
→ What GTM engineering actually entails (it's ...
Dropping money on LinkedIn Thought Leadership Ads that get a ton of engagement but bring in zero pipeline?
In this week's KlientBoost Kitchen, Patrick runs through his strategy on how to transform thought leadership content into actual revenue using LinkedIn ads. You'll learn the 3-step framewo ...
Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey?
In this episode, Patrick talks to Dreamdata's Steffen Hedebrandt about how market ...
Annoying problem every B2B marketer faces: You know your ads are working but have no way to prove it.
That's the exact situation that drove Adam Holmgren to create Fibbler: A LinkedIn Ads measurement tool that matches ad data to CRM accounts to prove ROI.
In this week's KlientBoost Kitche ...
B2B marketers, here’s the exact content marketing strategy we're using (& why most B2Bs get it wrong):
In this week's KlientBoost Kitchen recipe, you’ll learn:
↳ A simple framework for creating a data-driven content strategy
↳ How to pull content ideas from your market (instead of pushing ...
Measuring brand is hard—especially when every dollar has to show ROI.
Here’s the problem:
↳ Most skip brand metrics because they seem too “fluffy” or “expensive”
↳ Attribution obsession blinds us to longer-term brand lift
↳ High traffic ≠ success (especially if it's not your ICP)
↳ MMM tools ar ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Patrick Cumming, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
ENJIN PENCARIAN PODCAST
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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