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Ben Cohen runs global marketing for the Electronics business at FORVIA HELLA and leads Hella Ventures, its corporate venture arm, a pairing that is still rare in CVC. In this conversation with Steve Schmith and Philipp Willigmann, Cohen explains why the venture arm is funded off the balance sheet instead of run as a fund, how it earns trust inside the company so startups get a real look and not innovation theater, and why partnering often comes before investing. He uses the company's 3D augmented reality head-up display work with Distance Technologies to show how it separates core from emerging technology, and describes how Chinese manufacturing speed shapes make-or-buy decisions on the plant floor. He also explains how AI has become part of a small team. The conversation closes on what he is watching next: advanced sensors and semiconductors. A look at what it takes to get a large manufacturer to say yes to a startup.
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