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Dawn Lim is Executive Director of the DesignSingapore Council, Singapore's national agency for design, and spent over a decade before that at the Economic Development Board working with Fortune 500 companies on innovation and investment.
In this conversation, Dawn joins Philipp and Steve to unpack what it means to treat design not as aesthetics but as a strategic capability for governing a country, walking through Singapore's ten-year design master plan built around one ambition: a nation that is more livable, lovable, and limitless. She makes the case that as AI gets more powerful, human judgment, the ability to ask the right question and make the right call for the moment, becomes the scarcer and more valuable skill. She also explains why the government-citizen trust behind Singapore's fast development can't be copied wholesale, and why the aging population is one of the largest underexplored business opportunities for corporations still treating care as a niche.
A case for giving design an actual seat at the table, from the person building the national playbook for it.
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