Content Makers

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EPISOD SEBELUMNYA 🔗

24. What is a Content Track? How to Choose Between Brand, Product & SEO Content. The Difference Between Campaigns & Permanent Content

9 Jun 2021

In this episode I talk all things content tracks, what they are and the difference between the 3 types: SEO, Brand & Product. How to identify them and why this is so important when you're creating and curating your content. Mentioned in this episode: Instapages Connect with me ...

00:18:42

23. Freelancing Business Models. Where to find Work. Being a Content Writer vs.a Content Strategist

2 Jun 2021

In today's episode I'll share some of the common business models you can choose from as a content marketer. Including pros and cons of being a freelancer or consultant, vs starting your own agency. The difference between being someone who executes content strategies vs builds them and my experie ...

00:37:50

22. Managing a Big Workload as a Content Writer. How I Get Into The Zone, Context Switching & Proofreading Hacks

26 Mei 2021

In this episode I talk about how to work smarter so that you can manage a bigger workload. How to put processes in place that will allow you to focus on what matters, how to get into the zone quickly and some of my go-to brain tricks. As well as the danger of context switching and how to work wi ...

00:32:37

21. Are Content Calendars a Waste of Time? Content Tools & Processes. SEO Tools You Should Be Using

19 Mei 2021

Today I’m sharing tips on how to format a content calendar, tools to use and the reason why most content calendars are a waste of time. I cover visibility practices and why this is often the key to ensuring your content calendar is seen and recognised by clients or your boss. Plus, the differenc ...

00:22:49

20. Empathy in Content Means Taking Into Account Your Audience’s Current Context - Joei Chan of 360Learning

22 Sep 2020

Joei Chan is the Director of Content at 360Learning and one of the most creative and strategic content marketers out there. From launching a reality docu-series that followed her first few weeks at the company, to balancing content strategy with execution, Joei is a master at finding ways to use ...

00:41:25

19. Adjusting Your Social Media & Content Campaigns During COVID-19 With Data Analyst Simon Kemp

19 Mei 2020

If you're struggling to know how to market your business or use social media during the COVID-19 pandemic, today's episode is for you. Speaking with Simon Kemp the CEO and Founder of Kepios, a global digital consultancy and Chief Analyst at DataReportal which analyses key trends and changes in d ...

00:47:57

18. Dare to Niche Down - Martha Moger of The Stitch Writer

12 Mei 2020

Martha Moger is a creative freelance copywriter and content writer working with product-based, creative business owners. Through her brand The Stitch Writer, Martha brings together the three pillars of SEO, clear brand values and tone of voice to help her clients reach their audiences more effec ...

00:28:23

17. Don’t Think About Creating Content, Think About What Experiences You’re Creating for Your User - Justin Champion of HubSpot Academy

14 Apr 2020

Justin Champion joined Hubspot Academy in 2016, as the content professor tasked with creating their, now renowned, Content Marketing Certification Course. In this episode we discuss why creating 250 pages of content for Hubspot Academy was the pinnacle of Justin’s career, and how this led to him ...

00:45:04

16. Content Is Easier When You Know Who You're Delivering To - Marie Shields of Moss Marketing

7 Apr 2020

Marie Shields is the owner of Moss Marketing, a business that specialises in offering digital marketing and consumer PR services. In this episode we discuss Marie’s journey into entrepreneurism and the effect of democratization of sales via digital for the businesses around her. Why topic-lead c ...

00:46:05