Archived: UNMET NEED

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Social Selling - Healthcare's Emerging Commercial Model With Samuel Adeyinka

20 Jul 2022

Businesses learned to adjust to the changes when the pandemic happened. And selling on social media has been the way to instantly reach your target audience. Join Jeff Smith as he dives deep into a conversation with Samuel Adeyinka about healthcare's emerging commercial model through s ...

00:21:24

The Problem Of Access And Why Content Creation Is The Solution

29 Jun 2022

There is currently a problem with access in the healthcare and MedTech space. It is getting harder to get products in front of the main customers—the physicians. The solution? Content creation. In this episode, Jeff Smith explains content marketing and why it’s the model that works and will work ...

00:39:07

#22 - Building Your Organizational Design As A Small Organization

22 Jun 2022

Every new organization needs an organizational design. Knowing how your organization is structured. What is your core competency? What are you good at? How will you compete with all your competition? What is your differentiator. All of these things are part of your organizational design. Join Je ...

00:23:02

#21 - Do You Need A Cofounder? A Discussion When To Have One

15 Jun 2022

Partnerships and collaborations are not new in business. But when you're venturing out towards the next level of ownership, when do you start considering a cofounder or two or more of them? In this episode, Jeff Smith discusses the importance of the cofounder and deciding whether to have one or ...

00:09:15

#20 - FDA Regulatory Pathways For Medical Devices

8 Jun 2022

How regulatory approval with the FDA proceed when it comes to medical devices? Jeff Smith devotes this whole episode to explain. In a clear and on-point discussion, we get valuable information on the different regulations that cover the different classes of medical devices. Jeff also discusses e ...

00:22:09

#19 - Finding Motivation And Passion As A Physician Entrepreneur

1 Jun 2022

As a physician entrepreneur, passion is very important to have. The word passion is easy to throw around these days, but we’re talking about a passion to be motivated. The passion to solve a big med-tech problem. A problem that keeps you awake at night and you can’t sleep until you find a soluti ...

00:13:55

#18 - Financing Using Convertible Debt

25 Mei 2022

Convertible debt, also known as convertible notes, is a loan or debt obligation from an investor paid with equity or stocks in a company. It allows businesses to get that starting capital needed based on a company's future success. Join Jeff Smith in this episode to learn how you can use convert ...

00:14:02

#17 - 2 Principles Of Growth Marketing

19 Mei 2022

How do you market your business to promote growth in revenue? In this episode, Jeff Smith breaks down the two principles of growth marketing: Lifetime Value (LTV) and Customer Acquisition Cost (CAC). He shares concrete examples with easy formulas to help you digest the concepts better. Tune in t ...

00:23:51

#16 - The Physician Entrepreneur’s Journey: Identifying The Problem And Scaling Medtech Solutions

4 Mei 2022

What makes the physician entrepreneur such a valuable person to be a founder is, by virtue of their education and training, and then helping patients, they have developed a prepared mind. They’ve seen patterns in patient problems and the delivery of care. Because of this experience, they are mos ...

00:17:33