MENGENAI PODCAST INI 🔗

Kekerapan kemas kini:
biweekly
Purata panjang audio:
12 minutes
Temu bual tetamu
Mempunyai penaja
Bahasa Inggeris
Amerika Syarikat
40 episod
sejak 4 Feb 2025
episodic

EPISOD TERKINI 🔗

Bots now outnumber humans online, and account for more than half of web page requests. Jess Graham thinks that ratio should change what the website is for, what marketers measure, and where budget goes next.  As CEO and founder of Banquet, and someone who helped establish the International ...

CARI EPISOD LEPAS

Cari episod lepas bagi 10 Minute Martech.

EPISOD SEBELUMNYA

Marketers who leave technology decisions to IT, a vendor, or a consultant end up running systems someone else designed. Ana Mourão, brand-side marketer and author of Strategic Marketing Skills, argues marketers should lean in and start those conversations themselves.  She tells Sara Faatz h ...
Backlinks were supposed to matter less once AI started answering search questions directly. Harley Helmer says something closer to the opposite is happening: brand mentions that never earned a link at all are becoming one of the strongest signals a company can send to ChatGPT, Gemini, and AI Mod ...
Same AI tool, same prompt, completely different answer. John Pehler, founder and principal of E3 Omni, says that gap comes down to context — and most organizations aren't managing it. John led the Digital Momentum research project with Flywheel, surveying companies across industries on how they' ...
When an AI tool "doesn't one-shot it correctly," a lot of marketing teams assume the tool failed. Neil Tewari, Co-founder & CEO of Conversion, says the failure is almost always upstream — in the plumbing that feeds AI agents context, not the prompt itself. Tewari has a front-row seat to hund ...
Everyone's racing to keep up with the latest LLM update. Scott Snowden thinks that's the wrong game entirely — the real opportunity is using AI to move at a pace that was never possible before. Scott Snowden is a Partner & Co-founder at Flywheel Strategic, where he leads the Digital Momentu ...
The digital ad industry loves a fad, and Bob Regular has watched enough of them come and go to know which AI trends won't survive contact with practicality. The Infolinks Media CEO has been in digital media since the era when measurement itself was the revolution, and he brings that skepticism t ...
The World Cup has US audiences from South America, the Caribbean, and Europe watching the same matches and caring about completely different things. Greg Joseph says brands finally have the tools to show up for each of those communities individually.  As VP of Inventory Development at StackAdap ...
"AI does not replace your team. It's another person on the team." That's how Allan Malcolm runs marketing, and it changes everything about how you hire, train, and build workflows.  Allan is CMO of Voxel AI, where being AI-forward is a daily operating requirement rather than a roadmap slide. He ...
At Thriveworks, a study of adults in or seeking mental health services found that word-of-mouth referrals still dominate how patients find care. For Kabir Daya, that data reinforced something he already believed: marketers across industries are at risk of over-optimizing for discovery and under- ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Progress, Sara Faatz, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.