# Calum Watson

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The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch. They discuss her work in journalism, the importance of media literacy, and the challenges journalists face today. Amanda …

What Makes Content Stick w/ Victoria Blinova (YouTube)

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated conte…

The Real ROI of Influencer Partnerships Beyond Sales w/ Ashton Wall (GateMaker Community)

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Ashton Wall, Co-Founder of GateMaker Community. They explore her mission to restore the integrity of marketing by putting creators at the center of strategy, and why in…

Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)

In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy. They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better colla…

The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)

In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable. Olivia shares her mission to empower creators through community, the launch of the 9 to 5 Quitters Club, and effective monetization strategies. Sh…

Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan

In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US. Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launch…

How FP Movement Builds Impact w/ Courtney Weis

In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement. Their conversation explores the brand’s commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts wi…

Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr)

In this conversation, Alessandro Bogliari chats with Pierre-Loïc Assayag, CEO and founder of Traackr, discussing the evolution of influencer marketing, the challenges of pricing transparency, and the importance of adapting strategies to local markets. They explore insights from a recent panel at S…

How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary

In this episode of The Influence Factor, Alessandro Bogliari chats with Jonathan Kolozsvary, Global Head of Small Business at Visa, about the evolving landscape of the creator economy, emphasizing the importance of financial tools and resources tailored for creators. He highlights the recognition …

146. Abi & Kylah's Workout Routines!

In today's episode, Abi & Kylah share their favorite ways to work out and how their exercise routines differ in different seasons of life. LINKS MENTIONED: Pilates/yoga app Abi used in pregnancy Calum Watson (Kylah's favorite person for programs) Functional Patterns program Abi started Knees Over T…