Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan

In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US.

Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald’s anime collaboration.

She also explores the evolving role of influencers, live streaming, and how authenticity and community-building are shaping the future of marketing.

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Show Notes:

(00:50) - Introduction to Jennifer and Her Role at McDonald’s

(06:10) - Embracing Creative Bravery in Marketing

(10:00) - Engaging Fans Through Fan Truths

(15:20) - Innovative Campaigns: The Anime Collaboration

(20:40) - Leveraging Influencers and Live Streaming

(25:00) - Final Advice for Marketers

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