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Real-Time Propensity Modeling: Reclaiming Ad Performance in a Privacy-First Era
How do you optimize your digital ad platforms when strict healthcare privacy laws block your tracking pixels?
In this episode of Digital Clinic, Aaron Burnett sits down with Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG. Together, they explore how real-time propensity modeling…
Propensity Modeling: How to Find Your Most Valuable Leads
Does your team keep chasing more leads but can't explain why the pipeline doesn't turn into revenue? This episode is for you.
Aaron Burnett, founder and CEO of Wheelhouse DMG, built his agency specifically for privacy-first industries like healthcare and medtech, and he walked me through something…
The Healthtech Marketing Show: Propensity Modeling: How to Find Your Most Valuable Leads
Propensity Modeling: How to Find Your Most Valuable Leads
Does your team keep chasing more leads but can’t explain why the pipeline doesn’t turn into revenue? This episode is for you. On this episode host Adam Turinas speaks with Aaron Burnett, founder and CEO of Wheelhouse DMG, who built his agenc…
The Sales Rep That Never Sleeps: Building a 24/7 MedTech Demand Engine
How do you build a marketing engine that educates surgeons and drives pipeline 24 hours a day?
In this episode of Digital Clinic, Aaron Burnett sits down with veteran medtech marketer Tony Chadwick. Tony discusses his recent success helping Bioventus scale its commercial pipeline from $19 million …
Jazztronica, Dream Melodies, and The Big Machine with Aaron Burnett
This episode features saxophonist Aaron Burnett to explore his evolution into "Jazztronica," discussing everything from auditioning for Wynton Marsalis over the phone to building a custom digital pedalboard in Ableton. We examine his unique compositional process, which he describes as "downloading"…
Monday 6am - Shooting Near Synagogue During Yom Kippur Under Investigation
Highlights Include:
- Police officer shot near Ontario synagogue on Yom Kippur
Guests:
1 - Dr. Eric Kam, Economics Professor at Toronto Metropolitan University
2 - Aaron Burnett, Senior Security Policy Fellow
European Resilience Initiative Center
Learn more about your ad choices. Visit mega…
Marketing Measurement the CFO Actually Cares About
How can marketing leaders move past vanity metrics and build a measurement engine that earns total financial confidence from their CFO?
In this episode of The Digital Clinic, Aaron Burnett breaks down how healthcare and MedTech marketers can transform marketing from a perceived cost center into a …
Grinder to Leader: Mark Sims' 17-Year EO Journey
Join host Aaron Burnett as he sits down with Mark Sims, founder of FIS, to talk about how a career-ending injury, a bankruptcy, and an embezzlement pushed him from loneliness into isolation. They also discuss the coffee meeting and the dues bet that finally got him into EO, and the hard-earned less…
Inside Fortune 100 Marketing Procurement: Privacy, AI, and Value
What happens when a veteran agency strategist who manages Super Bowl buys, affiliate campaigns, and complex MarTech stacks moves to the buyer side of the table?
In this episode of The Digital Clinic, Aaron Burnett sits down with Fariba Shamim, Manager of Category Strategy for Marketing at Liberty …
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