이 에피소드에 관해
How do you optimize your digital ad platforms when strict healthcare privacy laws block your tracking pixels?
In this episode of Digital Clinic, Aaron Burnett sits down with Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG. Together, they explore how real-time propensity modeling enables HIPAA-compliant, value-based bidding on platforms like Google and Meta. Michael shares how to bypass slow retroactive audience modeling, protect patient privacy, and feed real-time prediction scores back to your ad networks so you can optimize for higher quality leads. In this episode, you'll learn:
• How to calculate a lead's predicted conversion value the second they hit submit
• Why local and session storage can keep your data pipeline fully HIPAA-compliant
• How to solve for long 180-day MedTech sales cycles inside Google's 90-day signal window
• How to set up Google Tag Manager as a private, secure appliance on your own cloud
• How a major MedTech client boosted their new customer starts by fifty percent in six months
In this episode of Digital Clinic, Aaron Burnett sits down with Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG. Together, they explore how real-time propensity modeling enables HIPAA-compliant, value-based bidding on platforms like Google and Meta. Michael shares how to bypass slow retroactive audience modeling, protect patient privacy, and feed real-time prediction scores back to your ad networks so you can optimize for higher quality leads. In this episode, you'll learn:
• How to calculate a lead's predicted conversion value the second they hit submit
• Why local and session storage can keep your data pipeline fully HIPAA-compliant
• How to solve for long 180-day MedTech sales cycles inside Google's 90-day signal window
• How to set up Google Tag Manager as a private, secure appliance on your own cloud
• How a major MedTech client boosted their new customer starts by fifty percent in six months
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면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Wheelhouse DMG에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
