이 팟캐스트 소개 🔗
XTech, curated and produced by Fox Agency. Listen in as host and technology expert Debbie Forster MBE is joined by some of the sharpest minds in their fields, who gather to explore the latest tech industry breakthroughs.
Tune in to a podcast full of inspiration and insight into the trends shaping our world.
Tune in to a podcast full of inspiration and insight into the trends shaping our world.
진행자:
업데이트 빈도:
monthly
평균 오디오 길이:
30 minutes
게스트 인터뷰
영어
미국
에피소드 44 개
2023년 2월 16일부터
episodic
최신 에피소드 🔗
“Strategy plays an important role in making brave creative feel less like taking a leap of faith.”
Jillian Hart, US Strategy Director at Fox Agency, believes the best B2B marketing starts long before the creative starts flowing. That means understanding the audience, defining the story, and giving …
이전 에피소드 🔗
"You start with the result, not the promise."
Laz Shwan, Global Marketing and Communications Manager at Alfa Laval, knows that getting attention is only part of the job. The real challenge is earning enough trust for people to remember you.
In this episode of the XTech Podcast, Laz joins Debbie For…
"AI proposes while the engineer disposes."
Arnon Shafir, Vice President Automotive Data Intelligence and AI at Upstream, has spent his career building and scaling technology companies, from start-ups to global organisations. His focus today is on helping the automotive industry turn connected vehic…
“LLMs are already shortlisting industrial vendors before sales are contacted. The next development will be AI agents doing the evaluation, the comparative piece and even the recommending.”
For Karen Guyer, Lead Consultant of Industry and Connectivity here at Fox Agency, the future promises huge an…
"You need to have faith. Demonstrating what comms does as a commercial exercise is beyond incredibly difficult."
Comms is changing fast - but the real challenge isn’t new channels or trends. It’s knowing what’s actually worth saying.
In this episode, Alex Hammond, Head of Communications at Nuvei, j…
"A lot of what marketing and communications involves is building trust across the board, internally with customers, and then not violating that trust."
For Sean Ferguson, Director of Corporate Marketing and Communications at Securonix, credibility is the most valuable currency in cybersecurity mark…
"The hardest part isn't creating content, it's clarity."
For Marcos Colón, Director of Content and Brand at Immuta, storytelling still starts with listening. His background in journalism shapes how he approaches communications today, focusing less on output and more on understanding what matters t…
"When you're trying to communicate something like safety or performance, it's very tricky... it holds invisible value."
Jessica Lambert, Lead Consultant in Automotive at Fox Agency, has worked across Hyundai, Ford and Jaguar Land Rover. Now working with leading B2B auto brands, she knows what it ta…
"Every crisis is an opportunity."
Gaurav Kapoor, Vice Chairman, Co-Founder and Board Member at MetricStream, has seen it play out again and again. Cyberattacks are outpacing old systems. Major disruptions expose weaknesses. Supply chain shocks reveal hidden dependencies. And data trapped in silos s…
"You don't build trust overnight. Any good communication needs to do three things: help people understand, help them believe, and make them act."
Abs Hassanali, Global Head of PR and Communications at Basware, has seen how tech often struggles to tell stories that truly resonate. With AI changing t…
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