이 팟캐스트 소개 🔗
Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on the Advertising Week stage. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.
진행자:
업데이트 빈도:
every 17 days
평균 오디오 길이:
33 minutes
게스트 인터뷰
스폰서 있음
영어
미국
에피소드 33 개
2023년 5월 5일부터
episodic
최신 에피소드 🔗
On the panel presented by InstaCart Ads, the Deputy Editor, Commerce at Ad Week, Lauren Johnson, sits down with Instacart Head of Commercial Marketing, Stephanie Paturzo Swingle, and Belgian Boys CEO, Anouck Gotlib, to discuss how retail media built its reputation on measurable, lower-funnel perfor…
이전 에피소드 🔗
Whatever size of marketing budget you spend, proving ROI has never mattered more. But how do leading marketers, tech experts and media agencies go about it? In Measurement Masterminds, we bring together experts from across the measurement ecosystem, and ask key questions about their specialist subj…
There is no doubt that 2026 will be defined by global moments across music, sport and tech, but Aligning your brand with cultural moments does not always guarantee relevance, despite the scale. In a world where audiences are fragmented and attention is fleeting, the brands that win aren’t the loude…
The sound-off era is over. Screens are fading, and brands still chasing clicks are falling behind. In this session we preview new research from 5,000+ consumers, 100+ advertisers, and 30+ experts on the shift reshaping media: audio as modern life’s connective tissue - earning attention and emotion.…
From Advertising Week New York 2025:
In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance — breaking through with impact, clicks, and sustaining them over longer periods of time. We’ll explore real-world campaigns,…
From Advertising Week New York 2025:
Join us for a conversation with Allegra Krishnan, Chief Loyalty & Engagement Officer at McDonald's; Tracy-Ann Lim, Chief Media Officer at JPMorgan Chase & Co and Nora Princiotti, Staff Writer at The Ringer. Moderated by Bridget Evans, Global Head of Bus…
From Advertising Week 2025:
Data has reshaped the way brands connect with consumers, evolving how brands personalize experiences, foster long-term loyalty, and measure business impact. This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at s…
In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next. This fireside chat explores how brands can move beyond transactional media buys to build real equity by investing in the creators driving culture forward. Wit…
Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nik…
From Advertising Week New York 2025:
Marketers aren’t asking for more AI hype. They’re asking for strategy that shows up in every media buy. Greg Johns of Canvas Worldwide and Stephanie Landrum of Dentsu share how their clients use custom AI to connect planning to real-time buying decisions — and…
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