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Two Miles Away is for solo massage therapists who are tired of posting generic wellness content and getting nothing back. Hosted by Cindy Slack - licensed massage therapist of 27 years and founder of Bodywork Media. Each episode is under 20 minutes and built around one idea: your location is your biggest marketing advantage. No influencer tactics. No viral chasing. Just practical, local-first strategies for filling your books with the clients who are already two miles away and looking for exactly what you do.
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If every single one of your posts ends with "book your massage here," this episode is for you.
In this episode, I break down a conversation I had with a fellow MT about why constantly asking people to schedule isn't working, and the three types of content every massage therapist actu…
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P Is for Profession (Or Person): Closing Out the PLACE Framework
We made it to the last letter. This episode closes out the PLACE framework with P (the letter the whole acronym actually started with) plus a real Instagram/Google update you can go check for yourself, and the answer to a question a …
A "life coach" once left a comment under a massage therapist's reel saying she'd never book with an MT who "posts about her clients personally." Cool story… except that's not even close to what was happening.
That mix-up is the perfect way into E in the PLACE fra…
Your clients are already handing you your best content ideas…they're just doing it out loud, on your table, in their own words. In this episode of Two Miles Away, we're covering the C in the PLACE framework: Complaint, and why the exact language your clients use to describe their pain is …
Nobody wakes up thinking "I'm experiencing thoracic tension and need a massage therapist." They wake up thinking "I spent all weekend in the garden and now I can't turn my head."
That's the gap this episode closes. In Episode 7 of Two Miles Away, we're back i…
Find me on Instagram: @massage_marketing_done_for_you
Find me on Instagram: @massage_marketing_done_for_you
You've been using this formula since episode one. You just didn't know it had a name.
If the last thing you posted on Instagram could've been posted by a massage therapist in Ohio, Oregon, or Florida... and nobody would know the difference... this episode is for you. Today I'm f…
Most massage therapists are posting consistently and still feeling invisible to the people two miles away. In this episode, Cindy breaks down why generic wellness content stops working for solo MTs, and what one intentionally local reel did for a massage therapist in Plano, TX that no amount of has…
Episode 2 Show Notes: The Coffee Shop Remix Strategy
You don't need a viral idea... you need a viral neighbor.
This week, I'm telling you about a member, Hillary, a massage therapist in Plano, TX, who remixed a local coffee shop's reel and pulled in over 1,300 views in 12 hours, way …
면책 조항: 이 페이지에 포함된 팟캐스트와 작품은 Cindy에서 가져온 것입니다. 이 팟캐스트는 소유자의 재산이며 Listen Notes, Inc.와 제휴하거나 보증하지 않습니다.
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