The SDM Show

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In this milestone 700th episode of The SDM Show, host Rob Cairns sits down with longtime friend, agency owner, and digital strategist Cami MacNamara. Rob and Cami look back at how podcasting and client work have evolved since the show's humble beginnings during COVID-19 lockdowns. They dive into th…

The SDM Show: Closing the Brand Narrative Gap with Todd JonesIn this monthly segment of The SDM Show, host Rob Cairns sits down with regular co-host and copywriter Todd Jones to break down the concept of the Brand Narrative Gap.They explore how the explosion of AI, rising paid acquisition costs, an…

Rob Cairns steps away from WordPress security discussions to share a personal list of the podcasts currently in his regular listening rotation. While he spends his days immersed in web tech and marketing, his personal playlist leans into tech news, hockey, business storytelling, and media insights.

In this episode of The SDM Show, host Rob Cairns is joined by recurring co-host Ryan Waterbury (One Dog Solutions) to cut through the hype around "vibe coding" and explore how digital agencies are actually leveraging AI today. Rob and Ryan dive into real-world agency workflows, the econom…

In this episode of The SDM Show, host Rob Cairns tackles one of the most common debates in web development: Is WordPress inherently insecure, or should you switch to another platform? Rob pulls back the curtain on digital security to explain why platform-hopping won't protect you from vulnerabiliti…

In this episode of The SDM Show, host Rob Cairns sits down with good friend Ryan Logan to celebrate the second anniversary of InfluenceWP. They dive deep into the WordPress ecosystem, candidly discussing the realities of creator burnout, avoiding online drama, navigating the affiliate model, and pr…

Rob Cairns reflects on the journey of The SDM Show as it approaches its 700th episode milestone and outlines an updated, sustainable release schedule designed to balance business growth, personal life, and consistency.

In this episode of The SDM Show, host Rob Cairns sits down with longtime productivity strategist, speaker, and author Mike Vardy to discuss his career journey, evolution in the productivity space, and his latest book, Productiveness. They dive into moving past rigid metrics and system obsession, fo…

In this episode of The SDM Show, host Rob Cairns breaks down the number one mistake businesses make when sending email newsletters and marketing blasts: using a do-not-reply address. Drawing from a real-world example, Rob discusses why treating email like one-way broadcast media harms customer enga…