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The MarTech Matrix Podcast is dedicated to helping brands and agencies discover technology without the hassles and time commitment of lengthy sales calls. There are over 17k MarTech solution on the market, in dozens of categories. Finding the right, best solution can take months from the beginning of the search until selection. This podcast, it’s content, and our platform are designed to help expedite the entire process because time is money and neither is more precious than the other.
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42 minutes
게스트 인터뷰
영어
미국
에피소드 59 개
2024년 1월 21일부터
episodic
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Most marketers use Reddit personally and have no idea how to think about it professionally. This episode changes that.
Jonny Waite is the co-founder of RECHO — one of only two full-service White Hat Reddit agencies in the US. With 17 years in digital and deep roots in SEO, paid search, and omnichan…
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Most DTC brands aren't losing customers because they stopped caring. They're losing them because they started taking them for granted.
Agnes Seville is the Head of Paid Media at Little Sleepies — a fast-growing DTC children's pajama brand with over 500,000 members in their community. In this episod…
Most ecommerce brands think their retargeting is handled. They're running Criteo or Performance Max, hitting their ROAS targets, and moving on.
Here's the problem: their platform is only reaching 15–20% of the visitors who bounced from their site. The other 80–85% never see their brand again.
In th…
Your marketing team is investing in technology — but the ROI isn't showing up. Tools go underused. Stacks overlap. Every new rollout feels like dragging people through mud.
That's not a vendor problem. It's a structure problem.
Jean Guan spent 15 years at CDW building the company's MarTech enableme…
Most companies are either racing to bolt AI onto everything or frozen because they don't know where to start. Angela Hill does neither.
Angela runs e-commerce for Batteries Plus and has spent 20+ years in the industry — enough hype cycles to be skeptical of the next one. Her rule: test it, use it i…
Raf Lopez de Azua graduated from the Naval Academy months before 9/11. By the time he got to his ship, everything had changed. What followed was a career built across government consulting, a Cornell MBA, global brand training at P&G, and now Coty — where he runs global media effectiveness and …
Raf Lopez de Azua graduated from the Naval Academy months before 9/11. By the time he got to his ship, everything had changed. What followed was a career built across government consulting, a Cornell MBA, global brand training at P&G, and now Coty — where he runs global media effectiveness and …
Last-click says one thing. Your CFO doesn't believe it. Your incrementality test says something else entirely.
None of those numbers are wrong — they're just not measuring the same thing.
In this episode of Inside the Blurb, I sit down with Madan Bharadwaj, founder and CEO of M-Squared. Madan has b…
If you've been part of an ecommerce replatforming project, you already know the feeling. Six months of your life disappear. Your team can't think about anything else. And at the end of it, you're not even sure the new platform is meaningfully better than the one you left.
Steve Deller has watched t…
The problem isn't that your marketing isn't working. The problem is you can't prove it.
Two years before Pranav Piyush — CEO of Paramark — ever bought anything from True Classic, he was seeing their ads everywhere. YouTube. Instagram. The mall. He laughed at their videos, moved on, and kept shoppin…
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