이 팟캐스트 소개 🔗
The Marketer Exchange is the marketing podcast for the next generation of marketers.
Each episode takes you inside the careers, strategies and decisions of experienced marketing practitioners, translating real-world experience into practical lessons you can use to build your career and become a better marketer.
Hosted by marketing educator and strategist Zach Thompson, PhD, The Marketer Exchange explores digital marketing, strategy, AI, analytics, customer experience, social media, career development and the changing skills marketers need to succeed.
진행자:
업데이트 빈도:
monthly
평균 오디오 길이:
46 minutes
게스트 인터뷰
영어
미국
에피소드 10 개
2025년 12월 6일부터
episodic
최신 에피소드 🔗
Will Croushorn is leading AI in the physical world at Wendy’s and is one of those people who really has their ear to the ground with AI. I’m super grateful to him for being so generous with his time when he was here in Knoxville. I had the opportunity to interview him for a panel at the AInnovation…
이전 에피소드 🔗
How much of your marketing is actually driving results, and how much is simply getting credit for them?
In this episode of The Marketer Exchange, Zach Thompson sits down with Ryan McClurkin, investor and co-founder of Insighta, to explore why traditional marketing measurement is broken and what mar…
In this live episode of The Marketer Exchange, recorded at the University of Tennessee’s Marketing and Sales Innovation Alliance Conference, host Zach Thompson sits down with UT Haslam alum and Intuit marketing leader Danielle Franklin DeSarzant to explore what it takes to stand out in a social fir…
In this episode of The Marketer Exchange, I’m joined by Brookney Chamberlain, CEO of Asen Marketing, for a wide ranging conversation on what consistently drives marketing performance over time.
Brookney brings 17 years of agency experience to the discussion, having grown from intern to CEO, and her…
In this episode of The Marketer Exchange, Zach Thompson is joined by Nora von Arnim, Strategy Director at RAPP, for an in‑depth conversation on customer experience, strategy, and the realities of agency work today.
Nora shares how strategy teams operate inside a modern marketing agency, working at …
What is digital nomad life really like beyond the Instagram highlight reel?
In this episode, I sit down with Benjamin Jones-Gerrard, a marketer who has lived and worked full-time in his self-converted campervan across Europe for the past three years.
Benjamin shares the reality of running a marketi…
What does paid social actually look like in 2026?
In this episode, I sit down with Katt Wade, a UK-based paid social specialist who has worked agency-side, spent seven years at eBay, and now works in paid social for Primark.
We discuss:
The difference between always-on vs campaign-based marketing
…
What does it really take to build a brand that lasts and a marketing career with purpose?
In this episode of The Marketer Exchange, Zach Thompson sits down with John Carroll, Executive Director of City Leadership and the leader behind the “901” campaigns including Choose901, Teach901, Serve901, and…
In this episode, I sit down with Joe Johnston, Head of Conversion Optimisation & Experimentation at Launch, a UK-based performance marketing agency, to explore what really drives results in digital marketing.
We move beyond “spray and pray” tactics and into the discipline of experimentation: fo…
Former Knoxville Smokies social media manager Lindsey Archer (now with the Charleston RiverDogs) joins us to talk about what it really looks like to run social for a Minor League Baseball team, from pulling tarp and shooting content to planning campaigns and measuring impact.
Starting as an intern …
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