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The Jay & Tony Show Show - Vertically Challenged
Two partners. One podcast. Zero patience for stale TV.
Hollywood talks a big game about "disruption," but the real shift is happening overseas, where short-form dramas, aka Verticals, aka Micro Dramas, are pulling in billions of eyeballs. These snack-sized soap operas are addictive, unstoppable, and reshaping how stories are told.
We're digging into why Verticals are both Hollywood's blind spot and its golden ticket, what creators and execs need to understand fast, and why the next generation of creators is building a whole new playbook.
Instagram: @vertically_challenged_pod_jtss
TikTok: @vertically_challe5
YouTube: @vertically_challenged_pod_jtss
The Jay and Tony Show: www.jayandtonyshow.com
Two partners. One podcast. Zero patience for stale TV.
Hollywood talks a big game about "disruption," but the real shift is happening overseas, where short-form dramas, aka Verticals, aka Micro Dramas, are pulling in billions of eyeballs. These snack-sized soap operas are addictive, unstoppable, and reshaping how stories are told.
We're digging into why Verticals are both Hollywood's blind spot and its golden ticket, what creators and execs need to understand fast, and why the next generation of creators is building a whole new playbook.
Instagram: @vertically_challenged_pod_jtss
TikTok: @vertically_challe5
YouTube: @vertically_challenged_pod_jtss
The Jay and Tony Show: www.jayandtonyshow.com
업데이트 빈도:
weekly
평균 오디오 길이:
33 minutes
영어
미국
에피소드 63 개
2025년 9월 9일부터
episodic
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Susan Rovner is back with Jay and Tony to explain why a little jankiness might actually be a good thing. They dig into A Twist's deals with BET and Kevin Hart, bringing stars like Paris Hilton and Mario Lopez into verticals, and why the next big Hollywood stars might already be on your phone. Plus,…
이전 에피소드 🔗
What happens when a Hollywood powerhouse decides to ditch the old playbook and jump into verticals? Jay and Tony sit down with former Warner Bros. and NBCUniversal executive Susan Rovner to talk about launching A Twist, why the microseries business model needs a rethink, and why good storytelling s…
In this episode, Jay and Tony pull back the curtain on the chaotic realities of shooting vertical micro-dramas overseas, diving headfirst into the messy intersection of human production and artificial intelligence. After a disastrous experience with a newly hired assistant director forced them into…
Jay and Tony stagger back from a six-microdrama production bender spanning Northern California, Los Angeles, and Colombia with stories, scars, and a rapidly deteriorating relationship with logistics.
They compare the joys of shooting at home, and other uniquely LA ways to turn money into paperw…
As vertical micro-dramas lurch into the mainstream and everyone pretends they saw them coming, Jay and Tony are back to unpack the booming industry through the only lens that makes sense… production trauma. Well, that and the physical laws governing life. From Hofstadter's Law to The Dunning-Kruger…
Jay and Tony get into the chaos of directing actors in the microdrama trenches, where forgotten lines, phone distractions, and big movements can derail an entire day. They break down how performers can actually survive fast-turnaround shoots, why vertical framing turns every eyebrow twitch into a b…
Jay and Tony unpack the gold-rush nonsense currently flooding the microdrama business, where every headline has a higher number than the last, and everyone suddenly owns a calculator from Fantasyland. They dig into the "$150 billion market" claim, how ad spend can shove AI-driven apps up the charts…
Instagram: @vertically_challenged_pod_jtss
It's late August, deep summer, and we're buried in production shooting a whole new slate of vertical micro-dramas. Since we didn't have time to record a brand-new episode this week, we're opening up the time capsule and taking you all the way back to S…
Jay and Tony crack open the production notebook for another unfiltered look at what actually happens when you shoot vertical micro-dramas on micro-budgets. One sick crew member triggers a full production domino effect, exposing just how fragile a skeleton crew can be. From there, things devolve int…
Recording on location from a sweltering Northern California ranch, Jay and Tony take you behind the scenes of shooting fast-paced vertical microdramas. Pulling direct observations from a pocket notebook on set, they break down the real-world mechanics of producing 9x16 content: why framing for vert…
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